RICHMOND, Va., Dec. 17 /PRNewswire-FirstCall/ -- Genworth Financial, the
largest IPO of 2004 in the U.S., today announced its second television
commercial will again feature married tennis stars Andre Agassi and Steffi
Graff -- but this time with a different twist.
(Photo: http://www.newscom.com/cgi-bin/prnh/20041217/LAFRU4 )
Genworth's first TV spot, which has been running since the company was
launched in May, achieved popular status by featuring a young actor who played
Agassi's and Graf's son. In the commercial, the boy competed shot for shot
with U.S. tennis pro Taylor Dent.
Genworth debuted its new ad December 9 on this season's second-to-last
episode of NBC's hit reality series, The Apprentice, in which Genworth played
a starring role. The new ad will begin running regularly on cable outlets
next month, but company officials say those who missed Thursday's initial
showing can go to the company's website (http://www.genworth.com) to see "a
unique finish" to an amazing match.
"I think people have always wondered how a match between Steffi and Andre
would turn out," said Buzz Richmond, senior vice president for Brand Marketing
at Genworth. "It's a great water-cooler topic, so we think people will find
our new commercial to be a lot of fun. But importantly for us, it kicks off
the next phase of our branding efforts. In the first commercial, we
introduced Genworth Financial to the public; in this spot we communicate what
we do."
About Genworth Financial
Genworth (NYSE: GNW) is a leading insurance holding company, serving the
lifestyle protection, retirement income, investment and mortgage insurance
needs of more than 15 million customers, and has operations in 20 countries,
including the U.S., Canada, Australia, the U.K. and more than a dozen other
European countries. For more information, visit http://www.genworth.com.
SOURCE Genworth Financial
CONTACT: Tom Topinka of Genworth Financial, +1-804-662-2444, or
thomas.topinka@genworth.com
Web site: http://www.genworth.com
(GNW)
