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Genworth Financial Kicks Off Major Expansion of Its Industry-Leading Long Term Care Education Commitment
Strategic Alliance With Nation's Leading Financial Planning and Elder Care Expert, Harley Gordon, Includes Agent Workshops In 17 U.S. Cities

RICHMOND, Va., Oct. 18 /PRNewswire-FirstCall/ -- Genworth Financial's (NYSE: GNW - ) Long Term Care Insurance business, the leading provider of long term care insurance for 30 years, has entered into a strategic alliance for long term care education and training with Harley Gordon and the Corporation for Long Term Care Certification.

Gordon is a nationally recognized elder care attorney and authority on long term care issues. He is also a principal in the Corporation for Long Term Care Certification, which created the "Certified in Long-Term Care" (CLTC) designation. This important designation is endorsed and marketed by several national organizations, including the National Association of Insurance and Financial Advisors - Association of Health Insurance Advisors (NAIFA-AHIA), and the College for Financial Planning.

As part of the agreement, Gordon will provide ongoing education and training to Genworth and its distribution partners. Genworth has recently expanded its LTC insurance sales team of wholesalers, retail point of sale specialists and internal sales staff to over 140 professionals -- all of whom have recently completed the CLTC program. Genworth's distribution relationships include independent BGA/MGAs, national marketing groups, wire houses, financial planning firms, banks and other strategic accounts.

Today's announcement represents just one in a number of steps Genworth Financial will take in the months ahead to expand its leadership position in long term care education, and bring greater awareness to consumers, producers and public policymakers.

"We are very excited to have Harley Gordon join us in our commitment to accelerate education about prudent retirement and long term care planning," said Buck Stinson, president of Genworth Financial's Long Term Care business. "Americans are living longer than ever before and face tougher challenges in protecting their hard-earned assets and preserving choice and flexibility when it comes to long term care needs," added Stinson.

As part of the strategic alliance with Genworth Financial, Gordon will be conducting an aggressive schedule of educational workshops on long-term care planning and long term care insurance for Genworth Financial distribution partners across the country, including upcoming meetings in Atlanta, Washington, Orlando, Cleveland, Philadelphia, New Orleans and 11 other cities in just the fourth quarter alone. More than 50 educational "roadshows" led by Gordon are planned in 2005.

Speaking to a large group of California brokers at a recent Genworth Financial meeting Gordon said, "It's time to realize that living a long life is a near certainty. Planning for it is now a necessity." Gordon further advised the group that long term care insurance is central to a well thought out retirement plan. "Long term care insurance is a plan for the protection of the family. It never replaces what families do -- but it can allow the caregivers to provide the care better and longer."

About Genworth Financial

Genworth Financial is a leading public insurance holding company, serving the lifestyle protection, retirement income, investment and mortgage insurance needs of more than 15 million customers in 20 countries, including the U.S., Canada, Australia, the U.K. and more than a dozen European countries. Long term care insurance is underwritten by General Electric Capital Assurance Company, and in New York, by GE Capital Life Assurance Company of New York. For more information, visit

About The CLTC (Certified in Long Term Care) Program

The CLTC program is recognized as the leading LTC training designation program in the nation, with over 8,000 graduates. For more information, visit

Media: Neal McGarity 203-708-3460;