OVERLAND PARK, Kan.--(BUSINESS WIRE)--Jul. 14, 2009--
Compass Minerals (NYSE: CMP) is expanding its line of specialty food
salts under its Sifto™ brand for Canadian consumers.
“Increasing consumer interest in gourmet cooking and in preparing more
meals at home because of dietary preferences and tough economic
conditions is driving demand for a greater variety of specialty salts,”
said Jerry Bucan, vice president and general manager of Compass
Minerals’ consumer and industrial business.
The specialty salt category in North America grew approximately
10 percent from 2007 to 2008, based on data from The Nielsen Company.
“The new expanded specialty salt line from our Sifto Canada Corp.
subsidiary offers Canadian consumers more options for cooking at home,”
Bucan said. “It also gives retailers the potential for higher sales and
Three new products – gourmet sea salt, low-sodium salt and salt
substitute – will join existing table and Kosher salt products in
Compass Minerals’ expanded line of specialty salts. Sifto-branded
products will be available to consumers throughout Canada by year end.
The new product introduction will be accompanied by newly designed, more
contemporary labeling for all of Sifto’s consumer food salt products.
About Sifto Canada Corp.
Sifto Canada Corp., a wholly owned subsidiary of Compass Minerals, sells
salt and other minerals to customers throughout Canada. As one of
Canada’s favorite brands, Sifto is well-known for its high-quality food
salt, water conditioning minerals, pool salt, mined rock salt for
highway and consumer deicing, agricultural minerals, and high-grade
branded and private label mineral products for consumer and industrial
uses. It operates the world’s largest rock salt mine and is
headquartered in Mississauga, Ontario.
About Compass Minerals
Based in the Kansas City metropolitan area, Compass Minerals is a
leading producer of minerals, including salt, sulfate of potash
specialty fertilizer and magnesium chloride. The company provides
highway deicing salt to customers in North America and the United
Kingdom and specialty fertilizer to growers worldwide. Compass Minerals
also produces consumer deicing and water conditioning products,
ingredients used in consumer and commercial foods, and other
mineral-based products for consumer, agricultural and industrial
applications. Compass Minerals also provides records management services
to businesses throughout the U.K.
This press release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. These
statements are based on the Company's current expectations and involve
risks and uncertainties that could cause the Company's actual results to
differ materially. The differences could be caused by a number of
factors including those factors identified in Compass Minerals
International's annual report on Form 10-K filed with the
Securities and Exchange Commission on February 22, 2008. The Company
undertakes no obligation to update any forward-looking statements made
in this press release to reflect future events or developments.
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Source: Compass Minerals
Peggy Landon, 913-344-9315
Investor Relations and Corporate Communications