DENVER, May 2, 2005 /PRNewswire-FirstCall via COMTEX/ -- Dex Media, Inc. (NYSE: DEX) today
announced an agreement with Yahoo! Inc. that will extend the reach of Dex
advertisers to millions of users who visit Yahoo!(R) Yellow Pages and Yahoo!
Local each month. Yahoo! users looking for local products and services will
gain access to rich business content from thousands of local businesses that
currently advertise with Dex.
"This relationship will give Dex advertisers greater exposure and Yahoo!
users an even more comprehensive local search experience," said George
Burnett, president and CEO of Dex Media. "We look forward to working with
Yahoo!, a leading global brand, to help advertisers and consumers connect."
Today's announcement represents a significant milestone in the expansion
of Dex's digital network. "With this relationship, we continue to extend the
distribution of our print content," said Burnett. "Our goal is to help
advertisers reach consumers wherever they are looking -- in the print
directory, DexOnline.com(TM) and across Dex's digital network, which now
includes Yahoo! local platforms."
In teaming with Yahoo!, Dex will extend its local advertiser content to
yet another digital platform. Currently, businesses that purchase Dex print
advertising also receive placement on DexOnline.com, one of the leading
providers of Internet Yellow Pages within Dex's 14-state region. This content
will now be made available on Dex's growing digital network, which includes
Yahoo! Yellow Pages and Yahoo! Local.
"This relationship marries our respective strengths -- Yahoo!'s vast
audience, brand leadership and exceptional consumer experience with Dex's rich
local content and experienced local sales channel," said Paul Levine, vice
president and general manager of Local for Yahoo!. "Yahoo! is committed to
providing the consumer with the most relevant, comprehensive local information
and we believe this agreement with Dex helps us do just that."
About Dex Media, Inc.
Dex Media, Inc., is the exclusive publisher of the official White and
Yellow Pages for Qwest Communications International Inc. In 2004, the company
published 44.5 million copies of 269 directories in Arizona, Colorado, Idaho,
Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South
Dakota, Utah, Washington and Wyoming. In addition to connecting advertisers
and consumers through its print and CD-ROM directories, Dex Media provides
fully searchable advertising on DexOnline.com(TM), the most used Internet
Yellow Pages in Dex Media's 14-state region, according to market research firm
In 2004, Dex Media generated revenue of approximately $1.65 billion,
excluding the effects of purchase accounting related to the acquisition of Dex
Media West LLC.
Safe Harbor for Forward-Looking and Cautionary Statements
This press release may contain "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. These statements are based on management's
current expectations and are subject to risks, uncertainty and changes in
circumstances. Actual results may vary materially from the expectations
contained in the forward-looking statements. All statements contained in this
release that are not clearly historical in nature are forward-looking, and the
words "anticipate," "believe," "expect," "estimate," "plan" and similar
expressions are generally intended to identify forward-looking statements.
The following factors, among others, could affect future results:
continuing weakness in the U.S. economy; increased competitive pressure from
other directory publishers or media companies; changes in interest rates or a
reduction in Dex Media's cash flow that could impair Dex Media's ability to
service its debt obligations; Dex Media's high level of indebtedness; and
risks related to the start-up of new print or Internet directories and media
Other factors that could materially affect actual results can be found in
Dex Media's filings with the Securities and Exchange Commission. Many of
these factors are beyond the company's ability to control or predict. Given
these uncertainties, readers are cautioned not to place undue reliance on the
forward-looking statements, which only speak as of the date of this press
release. Dex Media undertakes no obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.
*Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks
of Yahoo! Inc. All other names are trademarks and/or registered trademarks of
their respective owners.
SOURCE Dex Media, Inc.
Investors, Brooke Martellaro, +1-866-545-2900, email@example.com, or
Media, Pat Nichols, +1-303-784-1555, firstname.lastname@example.org, both of Dex Media,