Pulte Homes has built its legacy on delivering outstanding communities at a great value in the most desirable locations. Coupled with the Del Webb, DiVosta and Centex homebuilding brands, the Pulte Homes brand meets the needs of a wide range of target consumer groups, or "TCGs," that have been identified by the Company. The Pulte Homes brand is primarily focused on serving move-up buyers, and a large portion of our homebuyers are repeat and referral buyers who are familiar with Pulte’s quality and service.
From the outset, company founder Bill Pulte sought to offer customers a better appreciation for his homes and to differentiate himself from his competitors. In 1959, Bill introduced plans for Pulte's first "traditional subdivision" - Concord Green in Bloomfield Township, Mich. - where homes sold for $29,000. To help market the community, Bill began the practice of constructing model homes within his communities in 1960, a revolutionary concept that is the industry standard today.
The innovation continued through the 1970s, as Pulte-designed homes continued to offer exceptional value to customers through components such as prefabricated trusses and floor-and-wall sections, pre-finished cabinets and pre-hung windows and doors. During this time, Pulte also introduced a number of cost-efficient, innovative designs with special appeal for the baby boomer market, including the Quadrominium (a floor-plex that looked like a custom-built home) and the 14-foot wide town house. In later years, the Company tested production of key components in a controlled factory environment to ensure greater consistency and high quality.
Today, homebuyers can find the Pulte Homes brand in approximately 60 markets throughout the US. And while the Pulte brand got its start with the "traditional" subdivision concept, today's Pulte Homes communities encompass single family detached communities; highly amenitized master planned communities that appeal to multiple buyer types; condominiums; townhomes; and exciting urban communities that feature unique architecture and in-fill building techniques.
Savings and Sustainability
For many homebuyers, "green" is an increasingly popular color -- not for the color of walls or carpeting, but for the "green" products and practices used to make homes more environmentally conscious and sustainable. Pulte Homes incorporates many energy efficient practices and products into our new home communities across the country, which translate into lasting savings and a comfortable home environment for our homeowners as well as smart, conscientious use of natural resources. For an overview of Pulte's energy efficient building efforts,