Operating exclusively in Florida, PulteGroup’s DiVosta Homes brand embraces all the fundamental values of PulteGroup in areas like quality, customer service and market segmentation, but with a few design and production techniques that make the brand unique. Today, the DiVosta brand serves a number of customer segments, with an emphasis on move-up and active adult homebuyers in markets throughout Florida.
Communities sold under the DiVosta Homes brand commonly carry names like Village Walk and Island Walk, which befit the distinctive designs that encourage residents to explore their surroundings and enjoy the Florida sun. Whether it’s the endless walkways, extensive network of lakes and water features or expansive town centers, residents have countless opportunities to be active and to make connections with neighbors. It's no wonder that even large-scale communities quickly develop the warm feel of small villages where neighbors become friends, and that DiVosta Homes communities experience among the highest repeat and referral buyer rates of PulteGroup communities.
The average person strolling through a DiVosta brand community will see the beautiful homes, but what they might not realize is that underneath the graceful lines, stucco exterior and pastel colors is one tough structure. In an area like Florida, homes have to be built to withstand severe weather conditions. DiVosta’s Built SolidTM building system is just that, built solid. With poured or block concrete walls and concrete second-story floors, DiVosta homes are constructed to withstand almost anything Mother Nature throws their way.
A concrete structure is just part of a building process that has been refined to a point where home construction under the DiVosta brand is completed in significantly less time and with greater quality. Once the process begins, task-specific teams build out an entire street in a tightly controlled sequence to ensure the home is completed on time and to the highest quality standards. This highly efficient building process results in lower construction costs, which allows DiVosta to offer a higher overall specification level and value to the customer. By controlling labor and production costs, DiVosta homes include grades of flooring, cabinets, counter tops and other building materials as standard features, for which other builders have to charge extra.
The innovative building approach incorporated within the DiVosta brand has proven so efficient and so appreciated by customers that many of its best practices are being integrated into other areas of PulteGroup. Its strategies with regard to offering a managed line-up of proven “all-star” floor plans, a clearly defined value equation and a highly efficient supply-chain and construction process are being adapted and adopted. And why not? It is difficult to argue with the success the DiVosta brand has achieved in key areas including sales growth, customer satisfaction, product quality and overall financial performance.
The DiVosta brand has a long tradition of success built around delivering a superior quality product and outstanding customer satisfaction. Over its 50 years, the DiVosta Homes name has established tremendous brand equity in its home state of Florida and plans are for it to continue to grow and prosper in the region for many years to come.
