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Syntax-Brillian Signs Strategic Supply Agreement with LG.Philips LCD to Support Planned Expansion of Olevia LCD TVs Worldwide

TEMPE, Ariz.--(BUSINESS WIRE)--March 20, 2006--Syntax-Brillian Corp. (Nasdaq: BRLC), one of the fastest-growing manufacturers of HDTVs in North America, today announced a strategic supply agreement with LG.Philips LCD (NYSE: LPL, KRX: 034220), one of the world's leading thin film transistor liquid crystal display (TFT-LCD) manufacturers.

Under the terms of the agreement, LG.Philips LCD will significantly expand its supply of large and wide LCD TV panels to Syntax-Brillian. This agreement is a win-win proposition for the two companies, as LG.Philips LCD will acquire a steady demand base in the fast-growing LCD TV panel market, while Syntax-Brillian will secure a stable supply of high-quality LCD TV panels. This deal is expected to help LG.Philips LCD and Syntax-Brillian solidify their leadership roles in the LCD TV panel and overall TV set markets, respectively.

The agreement includes the full line of LG.Philips panels: 20-inch, 23-inch, 32-inch, 37-inch, 42-inch and 47-inch, with the majority of panels in the high-demand 37-inch and 42-inch form factor.

"This strategic supply agreement, an extension of our existing relationship with LG.Philips LCD, is important to Syntax-Brillian on several fronts," said Vincent F. Sollitto, Syntax-Brillian chairman and CEO. "It provides a significant volume of TFT-LCD panels in 2006 to support our planned expansion of the Olevia brand worldwide, and further strengthens our relationship with the world's leading LCD panel supplier."

"By joining hands with Syntax-Brillian, LG.Philips LCD is expected to further enhance its competitiveness in the global LCD TV panel market," said Champ Shin, vice president of TV sales team of LG.Philips LCD.

Ranging in size from 20 to 47 inches, Syntax-Brillian's Olevia LCD TVs deliver a total quality digital entertainment experience with superior specifications, outstanding value and an industry-leading warranty. Since introducing Olevia LCD TVs to North American consumers in 2004, the Olevia brand has steadily increased its popularity and is recognized as a leading LCD TV brand.

About LG.Philips LCD

LG.Philips LCD is a leading manufacturer and supplier of thin film transistor liquid crystal display (TFT-LCD) panels. The company manufactures TFT-LCD panels in a wide range of sizes and specifications for use in televisions, notebook computers, desktop monitors and applications. Headquartered in Seoul, South Korea, LG.Philips LCD currently operates seven fabrication facilities in Korea, and has approximately 19,000 employees in locations around the world.

For more information about the company, please visit http://www.lgphilips-lcd.com.

    LG.Philips LCD makes "Technology you can see!"

    About Syntax-Brillian Corp.

Syntax-Brillian Corp. (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS(TM) HDTVs and digital entertainment products. The company's lead products include its Olevia brand of widescreen HDTV-ready and HD Built-in LCD TVs -- one of the fastest growing global TV brands -- and its next-generation Gen II LCoS(TM) 720p and 1080p rear-projection HDTVs for the high-end video/audio market. Syntax-Brillian's global supply chain, Asian operations and North American sales channels position the company as a market leader in consumer and high-end HDTV and digital entertainment products.

Brillian is a registered trademark and LCoS is a trademark of Syntax-Brillian Corp. All other trademarks are the property of their respective owners.


    CONTACT: Syntax-Brillian Corp., Tempe
             Ms. Hope Frank, 602-389-8986
             hope.frank@syntaxbrillian.com
                    or
             Asia-Pacific
             Edelman Hong Kong
             Romy Arambulo, 852-2837-4727
             romy.arambulo@edelman.com

    SOURCE: Syntax-Brillian Corp.
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