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Syntax-Brillian to Assemble Olevia LCD and LCoS(TM) TVs in the United States; Agreement with Solar Link Technologies Expected to Produce up to 200,000 LCD and LCoS(TM) TVs Annually at Ontario, Calif., Facility

TEMPE, Ariz.--(BUSINESS WIRE)--Aug. 8, 2006--Syntax-Brillian Corp. (Nasdaq: BRLC), a manufacturer and marketer of LCD and LCoS(TM) HDTVs and digital entertainment products, today announced that it has entered into an agreement with Solar Link Technologies Inc., a wholly owned subsidiary of Taiwan-based Pro Chen Group (which trades on the Taiwan Stock Exchange under stock #9904), to assemble its full line of Olevia LCD and LCoS(TM) TVs at a production facility in Ontario, Calif.

Scheduled to begin assembly of Olevia 3, 5 and 7 Series LCD TVs in late August 2006 and LCoS(TM) TVs in September 2006, the facility is expected to be able to produce approximately 100,000 to 200,000 televisions annually, depending on the size of the TV, for distribution throughout North America. Tempe, Ariz.-based Syntax-Brillian now offers cutting-edge LCoS(TM) HDTVs designed in the United States and certified to carry the "Made in the USA" label, as well as several innovative lines of LCD TVs designed and assembled in the United States.

"We're very proud that our Olevia brand LCD and LCoS(TM) TVs will be assembled by American workers with our partner Solar Link Technologies," said Syntax-Brillian CEO Vincent Sollitto. "Strategically, locating production in Ontario is a great advantage. Not only does it allow us to cut costs on shipping and import duties, thereby improving margins, but it also allows us to bring production close to home and work with a company that has extensive experience in assembling quality consumer electronics."

Olevia LCD and LCoS(TM) TVs assembled at the Ontario facility are destined for retail locations throughout the United States and Canada to support a number of recently announced distribution and retail agreements that Syntax-Brillian has inked to expand the fast-growing Olevia brand in North America with retailers including The Source by Circuit City, Pamida, Queen City, distributor Digital Delivery Group and more. Olevia is currently ranked as a "Top Ten" LCD TV brand in North America.

About Syntax-Brillian Corp.

Syntax-Brillian Corp. (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS(TM) HDTVs and digital entertainment products. The company's lead products include its Olevia brand (www.olevia.com) of widescreen HDTV-ready and HD-built-in LCD TVs -- one of the fastest growing global TV brands -- and its Gen II LCoS(TM) 720p and 1080p rear-projection HDTVs for the high-end video/audio market. Syntax-Brillian's global supply chain, Asian operations and North American sales channels position the company as a market leader in consumer and high-end HDTV and digital entertainment products.

Brillian and LCoS are trademarks or registered trademarks of Syntax-Brillian Corp. All other trademarks are the property of their respective owners.

Forward-Looking Statements

Certain statements contained in this press release may be deemed to be forward-looking statements under federal securities laws, and Syntax-Brillian intends that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements include but are not limited to statements regarding (i) the timing of commencement of production of LCD TVs and LCoS TVs and the Ontario Factory (ii) the realization of expected cost savings, and resultant margin improvements, due to lower shipping costs and import duties. Syntax-Brillian cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include: (a) changes in markets for the company's products; (b) changes in the market for customers' products; (c) the failure of the company's products to deliver commercially acceptable performance; (d) the ability of the company's management, individually or collectively, to guide the company in a successful manner; and (e) other risks as detailed in Syntax-Brillian's Quarterly Report on Form 10-Q for the quarter ended Dec. 31, 2005 and subsequent filings with the Securities and Exchange Commission.


    CONTACT: Syntax-Brillian Corp., Tempe
             Hope Frank, 602-389-8986
             hope.frank@syntaxbrillian.com

    SOURCE: Syntax-Brillian Corp.
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