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Syntax-Brillian Corporation Announces 120-Day Action Plan

TEMPE, Ariz.--(BUSINESS WIRE)--Oct. 9, 2007--Syntax-Brillian Corporation (Nasdaq:BRLC) today announced the approval of a comprehensive 120-day action plan by the company's new management team and Board of Directors.

Key elements of the plan include the following:

1. Evaluate the company's LCoS(TM) strategic opportunities with a target of improving corporate profitability.

2. Evaluate the company's corporate infrastructure and processes with the aim of reducing costs, optimizing allocation of assets, and improving productivity, profits, and overall performance.

3. Evaluate how the company does business in China with a focus on quality of earnings in China and increasing worldwide sales.

4. Broaden the company's supplier base with additional major Asian ODM/OEM/EMS relationships, such as Compal, TCV, Foxconn, TECO, and FIC.

5. Focus on meeting any additional near-term capital needs with debt instruments.

6. Establish Syntax-Brillian offices internationally, notably in Taiwan, to improve our business and banking relationships globally.

"We have created this plan to address the most critical aspects that will enable us to expand the company's business and move the company forward to the next level," stated James Li, President and Chief Executive Officer of Syntax-Brillian Corporation. "I look forward to working with our global strategic partners and financial institutions as we undertake each of these necessary steps. I sincerely believe that Syntax-Brillian can become a top-tier consumer electronics company in this rapidly growing industry."

About Syntax-Brillian Corporation:

Syntax-Brillian Corporation (www.syntaxbrillian.com) is a leading designer, developer, and distributor of LCD and LCoS(TM) HDTVs, digital cameras, and microdisplay entertainment products. The company's lead products include its Olevia(TM) brand (www.Olevia.com) high definition widescreen LCD and LCoS(TM) televisions -- one of the fastest growing global TV brands -- and Vivitar brand (www.vivitar.com) digital still and video cameras. Syntax-Brillian has built an Asian supply chain coupled with an international manufacturing and distribution network to support worldwide retail sales channels and position the company as a market leader in consumer digital entertainment products.

Olevia, Brillian, LCoS and Vivitar are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners.

Safe-Harbor Statement:

Certain statements contained in this press release may be deemed to be forward-looking statements under federal securities laws, and Syntax-Brillian intends that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements include, but are not limited to, the implementation of the proposed action plan mentioned herein and the anticipated benefits of that plan, including Syntax-Brillian's ability to become a top-tier consumer electronics company. Syntax-Brillian cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include changes in markets for the company's products; changes in the market for customers' products; the failure of the company's products to deliver commercially acceptable performance; the ability of the company's management, individually or collectively, to implement the action plan mentioned herein and guide the company in a successful manner; and other risks as detailed in Syntax-Brillian's Annual Report on Form 10-K for the fiscal year ended June 30, 2007 and subsequent filings with the Securities and Exchange Commission.


    CONTACT: Syntax-Brillian Corporation
             James Li, President and Chief Executive Officer
             909-859-8468
             or
             Jack Hodgson, Chief Financial Officer, 602-389-8797

    SOURCE: Syntax-Brillian Corporation
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