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Journal Sentinel Inc. Joins with Google to Sell Newspaper Advertising

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MILWAUKEE--(BUSINESS WIRE)--Feb. 13, 2007--Journal Sentinel Inc. announced today that it has signed an agreement to join Google's pilot newspaper advertising program, which will enable Google's online advertisers to purchase surplus print ad inventory in the Milwaukee Journal Sentinel. Journal Sentinel Inc. is a Journal Communications' (NYSE:JRN) company.

In early November, Google and more than 50 newspapers nationwide launched a test program that helps sell print advertising to businesses that buy Internet ads from Google. Essentially, Google advertisers can go online and bid on ad inventory of daily newspapers. At that time, Google announced it had signed deals with The New York Times, The Wall Street Journal, The Washington Post, Boston Globe and Philadelphia Inquirer, as well as several newspapers in the Tribune, Gannett, and McClatchy newspaper chains, to try out the online marketplace.

Google's program allows advertisers to bid on an ad in a given section of a newspaper with a click of a button, opening the newspaper to advertisers of all sizes rather than the traditional big buyers only. Newspapers have approval rights and can choose to accept ads and set prices.

"We are excited to join the Google newspaper advertising program, which has the potential to elicit new business from small advertisers who might not have otherwise advertised in the Milwaukee Journal Sentinel, and we think it is a great way to introduce advertisers to our newspaper and print overall," said Steven T. Broas, senior vice president of advertising for the Milwaukee Journal Sentinel. Broas noted that the Google ad program will not impact the strong relationships the Milwaukee Journal Sentinel has with its largest and most important advertisers.

Forward-looking Statements

This press release may contain certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission.

About Journal Sentinel

Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper as well as a range of other print and electronic products, primarily serving southeast Wisconsin people and businesses. Journal Sentinel is committed to producing a newspaper that reflects the ever-changing world and fulfills the needs of readers and advertisers. In addition to the daily and Sunday newspaper, Journal Sentinel produces Web products and services through its Journal Interactive division, including JSOnline.com and PackerInsider.com. The company also offers direct mail and database marketing services, and the addition of a new printing facility in 2003 led to Journal Sentinel's recent entry to the business of commercial printing.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media and communications company with operations in publishing, radio and television broadcasting, telecommunications and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and 75 community newspapers and shoppers in eight states. We own and operate 36 radio stations and nine television stations in 12 states and operate two television stations under local marketing agreements. Through our telecommunications segment, we own and operate a regional fiber optic network in the upper Midwest, provide integrated data communications solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We have entered into a stock purchase agreement under which Q-Comm Corporation is expected to acquire our telecommunications business. We also provide a wide range of commercial printing services -- including printing of publications, professional journals and documentation material -- as well as electronic publishing, kit assembly and fulfillment. In addition, we operate a direct marketing services business.

CONTACT: Journal Communications, Inc.
Sara Leuchter Wilkins
Director of Investor Relations
414-224-2633
swilkins@journalcommunications.com

SOURCE: Journal Sentinel Inc.


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Journal Communications, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.