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Milwaukee Journal Sentinel Launches iPad App

MILWAUKEE – May 22, 2012 – Journal Sentinel today launched the iPad app as part of its JS Everywhere print, web, mobile, and tablet/subscription strategy.

“We continue to transform the way we deliver our comprehensive and award-winning content,” said Elizabeth Brenner, president and chief operating officer of Journal Communications’ publishing group. “Our iPad app is sleek, fast and intuitive. It was custom-designed to deliver the best digital reading experience possible including spectacular photos, remarkable video, breaking news, and everything our readers want from the Journal Sentinel at the swipe of a finger.

“Readers will get a compelling experience combining the best of the print and online content optimized for the iPad. Users can share information on Facebook and Twitter, catch breaking stories, explore in-depth series on people and issues in the community, follow favorite columnists, sports scores and blogs, check out movie and restaurant reviews, search the classifieds, laugh at the comics and even get their horoscopes.”

Editor Martin Kaiser said, “Journal Sentinel is the top original source and aggregator of news in Wisconsin. Readers in Southeastern Wisconsin and those outside our region keep returning for our exclusive content. Our iPad app makes it even easier for them to do that.”

The app is available for download directly from the iPad App Store, for free, through July 31, courtesy of charter sponsors Wheel & Sprocket, The Milwaukee Brewers, Aurora Healthcare, the University of Wisconsin Milwaukee and Sendik’s Food Markets.

The app will continue to be free to subscribers of The Milwaukee Journal Sentinel as a part of their JS Everywhere digital subscription – subscribers simply register their JS Everywhere account at JSOnline.com to access Wisconsin’s most comprehensive news and features everywhere, any time.

In January, Journal Sentinel launched the JS Everywhere digital subscription plan. It is free to home delivery subscribers and available as a stand-alone digital subscription, which provides unlimited access to JSOnline.com, the Journal Sentinel e-Edition and content previously included in Packer Insider. More information about digital subscriptions is available here.

Forward-looking Statements
This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found in our most recent Quarterly Report on Form 10-Q, as filed with the Securities and Exchange Commission.

About Journal Communications
Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in radio and television broadcasting, publishing and interactive media. We own and operate or provide programming and sales services to 35 radio stations and 14 television stations in 12 states. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and several community newspapers and shoppers in Wisconsin. Our interactive media assets build on our strong publishing and broadcasting brands.

For more information:
Elizabeth Brenner
President and Chief Operating Officer, Journal Publishing Group
414-224-2954
bbrenner@jrn.com

Investor contact:
Andre Fernandez
President and Chief Financial Officer
414-224-2884
afernandez@jrn.com


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Journal Communications, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.