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MILWAUKEE--(BUSINESS WIRE)--Oct. 26, 2007--Journal Communications, Inc. (NYSE:JRN) today announced that Elizabeth (Betsy) Brenner, Executive Vice President of Journal Communications and Chief Operating Officer of the Company's publishing group, has established a stock purchase plan in accordance with guidelines specified by Rule 10b5-1 under the Securities Exchange Act of 1934 and in accordance with the Company's policies with respect to insider trading. Brenner established the plan during the trading window following the Company's release of its third quarter 2007 earnings on October 23, 2007.

Purchases under the plan will begin no earlier than two weeks after the date the plan was entered into. Brenner's plan will cover the purchase of a fixed monthly dollar amount of class B shares (non-publicly traded) per month. Transactions executed by officers, directors and other designated insiders under this type of plan will not be subject to normal trading blackout periods that would otherwise be imposed by the Company.

Rule 10b5-1 allows officers, directors and other designated insiders to adopt written plans to purchase or sell shares under pre-arranged terms when they do not have material non-public information. The rule allows officers, directors and other designated insiders adopting such plans to purchase or sell shares over time even if subsequent material and non-public information becomes available to them. Using these plans, officers, directors and other designated insiders can increase their holdings, diversify their investment portfolios, spread stock trades out over a period of time to reduce market impact, and avoid concerns about whether they had material non-public information when they purchased or sold stock. Stock transactions pursuant to the terms of the plans will be disclosed publicly as required through Form 144 and Form 4 filings with the Securities and Exchange Commission.

Forward-looking Statements

This press release may contain certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and 45 community newspapers and shoppers in Wisconsin and Florida. We own and operate 35 radio stations and ten television stations in 12 states and operate two television stations under local marketing agreements. Our interactive media assets include more than 75 online enterprises that are associated with our daily and community newspapers, television and radio stations. We also provide a wide range of commercial printing services -- including printing of publications, professional journals and documentation material -- and operate a direct marketing services business.

CONTACT: Journal Communications, Inc.
Sara Leuchter Wilkins
Vice President of Investor Relations &
Corporate Communications
414-224-2633
swilkins@journalcommunications.com

SOURCE: Journal Communications, Inc.