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Journal Communications Reports January Revenue and Volume for Its Publishing and Broadcast Groups

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MILWAUKEE--(BUSINESS WIRE)--Feb. 22, 2007--Journal Communications, Inc. (NYSE:JRN) announced today that for the first period ended January 28, 2007, total revenues for its Publishing and Broadcast groups of $35.68 million decreased 0.4% compared to $35.80 million reported for the first period ended January 22, 2006. For the first period 2007, advertising revenues of $29.26 million decreased 0.7% compared to $29.48 million for the 2006 first period. Both periods contained 28 days.

Note that unless otherwise indicated, all comparisons are to the first period ended January 22, 2006.

At the Publishing segment, revenues at the daily newspaper and the community newspapers and shoppers totaled $21.67 million, down 2.6% compared to $22.25 million. Advertising revenue was $15.26 million, down 4.2% compared to $15.93 million. Circulation revenue of $4.15 million was down 1.4% compared to $4.21 million. Other revenue of $2.27 million was up 7.1%, reflecting gains in commercial printing and commercial delivery revenue.

At the daily newspaper, total advertising revenue was $11.46 million, down 3.9% compared to $11.93 million. Specifically, retail advertising was down 5.3%, classified advertising revenue was up 2.6%, national advertising revenue of $0.73 million decreased 23.9% and direct marketing revenue of $0.33 million was down 12.9%, reflecting the loss of a large solo mail customer. Within classified advertising, the help wanted, real estate and other verticals were up 7.2%, 4.5% and 39.0%, respectively, and the auto vertical was down 30.4%. Circulation revenue at the daily newspaper was $3.95 million, down 1.0% compared to $3.99 million. Other revenue at the daily newspaper of $0.83 million was up 46.1% compared to $0.57 million, reflecting the new USA Today commercial printing contract and growth in commercial delivery revenue.

At the Company's community newspapers and shoppers operations, total advertising revenue was $3.80 million, down 5.2% compared to $4.01 million. Specifically, retail advertising revenue was down 6.2% (due in part to shoppers that were discontinued and replaced with a shared mail product at our daily newspaper), classified advertising revenue decreased 7.4% and other advertising revenue of $0.08 million was up 134.3%. Circulation revenue at the community newspapers and shoppers of $0.20 million decreased 8.2%. Other revenue at the community newspapers and shoppers of $1.43 million decreased 7.3%.

At the Broadcasting segment, total revenue at the Company's radio and television stations of $14.01 million increased 3.4% compared to $13.55 million reported for the 2006 first period. At the radio group, revenue was $4.86 million, up 2.6% compared to $4.74 million. At the television group, revenue increased 3.8% to $9.14 million compared to $8.81 million.

Forward-looking Statements

This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K and on page 14 of our most recent Quarterly Report on Form 10-Q, each as filed with the Securities and Exchange Commission.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media and communications company with operations in publishing, radio and television broadcasting, telecommunications and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and 75 community newspapers and shoppers in eight states. We own and operate 36 radio stations and nine television stations in 12 states and operate two television stations under local marketing agreements. Through our telecommunications segment, we own and operate a regional fiber optic network in the upper Midwest, provide integrated data communications solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We have entered into a stock purchase agreement under which Q-Comm Corporation is expected to acquire our telecommunications business. We also provide a wide range of commercial printing services - including printing of publications, professional journals and documentation material - as well as electronic publishing, kit assembly and fulfillment. In addition, we operate a direct marketing services business.

Tables Follow

                     Journal Communications, Inc.
              Publishing Segment Information (unaudited)
                        (dollars in thousands)

Publishing revenue by category:
----------------------------------------------------------------------

                                       First period of 2007 (A)
                                --------------------------------------
                                              Community
                                   Daily      Newspapers
                                 Newspaper    & Shoppers     Total
                                ------------ ------------ ------------

Advertising revenue:
   Retail                            $5,491       $3,126       $8,617
   Classified                         4,902          590        5,492
   National                             734           --          734
   Direct Marketing                     331           --          331
   Other                                 --           82           82
                                ------------ ------------ ------------
Total advertising revenue            11,458        3,798       15,256
Circulation revenue                   3,948          202        4,150
Other revenue                           833        1,432        2,265
                                ------------ ------------ ------------
Total revenue                       $16,239       $5,432      $21,671
                                ============ ============ ============

                                       First period of 2006 (A)
                                --------------------------------------
                                              Community
                                   Daily      Newspapers
                                 Newspaper    & Shoppers     Total
                                ------------ ------------ ------------

Advertising revenue:
   Retail                            $5,801       $3,334       $9,135
   Classified                         4,779          637        5,416
   National                             965           --          965
   Direct Marketing                     380           --          380
   Other                                 --           35           35
                                ------------ ------------ ------------
Total advertising revenue            11,925        4,006       15,931
Circulation revenue                   3,988          220        4,208
Other revenue                           570        1,544        2,114
                                ------------ ------------ ------------
Total revenue                       $16,483       $5,770      $22,253
                                ============ ============ ============


                                  % Change     % Change     % Change
                                   Daily         CN&S        Total
                                ------------ ------------ ------------

Advertising revenue:
   Retail                              (5.3)        (6.2)        (5.7)
   Classified                           2.6         (7.4)         1.4
   National                           (23.9)         N/A        (23.9)
   Direct Marketing                   (12.9)         N/A        (12.9)
   Other                                N/A        134.3        134.3
Total advertising revenue              (3.9)        (5.2)        (4.2)
Circulation revenue                    (1.0)        (8.2)        (1.4)
Other revenue                          46.1         (7.3)         7.1
Total revenue                          (1.5)        (5.9)        (2.6)


(A) 2007 first period: January 1, 2007 to January 28, 2007.
    2006 first period: December 26, 2005 to January 22, 2006.

NOTE:
Publishing segment information is provided to facilitate comparison of
 our publishing segment results with those of other publishing
 companies and is not representative of the overall business of
 Journal Communications or its operating results. The revenues for the
 period are not necessarily indicative of the results that may be
 expected for the fiscal year ending December 30, 2007.

Daily newspaper's core newspaper advertising linage by category and
 core newspaper and shared mail preprint pieces:
----------------------------------------------------------------------

                                    First period (A)
                                -------------------------
                                    2007         2006       % Change
                                ------------ ------------ ------------
Advertising linage (inches):

Full run
   Retail                            35,964       40,918        (12.1)
   Classified                        42,524       47,222         (9.9)
   National                           3,236        6,141        (47.3)
                                ------------ ------------
Total full run                       81,724       94,281        (13.3)
Part run                              3,434        6,212        (44.7)
                                ------------ ------------
Total advertising linage             85,158      100,493        (15.3)
                                ============ ============

Preprint pieces (in thousands)       61,170       62,623         (2.3)
                                ============ ============

Full pages of advertising and revenue per page of our community
 newspapers and shoppers:
----------------------------------------------------------------------

Full pages of advertising:
   Community newspapers               4,578        5,436        (15.8)
   Shoppers and specialty
    products                          6,468        6,815         (5.1)
                                ------------ ------------
Total full pages of advertising      11,046       12,251         (9.8)
                                ============ ============

Revenue per page                    $310.97      $297.40          4.6
                                ============ ============

(A) 2007 first period: January 1, 2007 to January 28, 2007.
    2006 first period: December 26, 2005 to January 22, 2006.

NOTE: Publishing segment information is provided to facilitate
 comparison of our publishing segment results with those of other
 publishing companies and is not representative of the overall
 business of Journal Communications or its operating results. All data
 are subject to later adjustment.
                     Journal Communications, Inc.
             Broadcasting Segment Information (unaudited)
                        (dollars in thousands)


Broadcasting revenue by radio and television:
----------------------------------------------------------------------


                                       First period of 2007 (A)
                                --------------------------------------

                                   Radio      Television     Total
                                ------------ ------------ ------------


      Revenue                        $4,863       $9,142      $14,005
                                ============ ============ ============


                                       First period of 2006 (A)
                                --------------------------------------

                                   Radio      Television     Total
                                ------------ ------------ ------------


      Revenue                        $4,741       $8,808      $13,549
                                ============ ============ ============



                                  % Change     % Change     % Change
                                   Radio      Television     Total
                                ------------ ------------ ------------


      Revenue                           2.6          3.8          3.4


(A) 2007 first period: January 1, 2007 to January 28, 2007.
    2006 first period: December 26, 2005 to January 22, 2006.

NOTE: Broadcasting segment information is provided to facilitate
 comparison of our broadcasting segment results with those of other
 broadcasting companies and is not representative of the overall
 business of Journal Communications or its operating results. The
 revenues for the period are not necessarily indicative of the results
 that may be expected for the fiscal year ending December 30, 2007.

CONTACT: Journal Communications, Inc.
Sara Leuchter Wilkins, 414-224-2633
Director of Investor Relations
swilkins@journalcommunications.com

SOURCE: Journal Communications, Inc.