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Journal Communications Reports December Revenue and Volume for Its Publishing and Broadcast Groups

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MILWAUKEE--(BUSINESS WIRE)--Feb. 3, 2005--Journal Communications, Inc. (NYSE:JRN) announced today that for the twelfth period ended December 26, 2004, total revenues for its Publishing and Broadcast groups increased 2.2% to $50.09 million, compared to $48.99 million reported for the twelfth period ended December 31, 2003. For the twelfth period 2004, advertising revenues of $42.65 million increased 4.4% compared to $40.86 million for the 2003 twelfth period.

Included in both the total revenues and the advertising revenues for Period 12 is a $1.02 million contribution from the Green Bay television operations, which were acquired on October 6, 2004.

It is important to note that the twelfth period 2003 contained 38 days while the twelfth period 2004 contained 35 days, due to the change in our accounting calendar in 2004.

At the Publishing segment for the twelfth period ended December 26, 2004, revenues at the daily newspaper and the community newspapers and shoppers totaled $32.47 million, essentially flat compared to the $32.46 million reported for the twelfth period ended December 31, 2003. For the twelfth period 2004, advertising revenue was $25.03 million, an increase of 2.9% compared to $24.33 million for the same period of 2003. Circulation revenue of $4.36 million for the twelfth period 2004 was down 9.1% compared to $4.79 million for the twelfth period 2003. Other revenue was down 7.5% in the period year over year.

At the daily newspaper for the twelfth period ended December 26, 2004, total advertising revenue was $19.00 million, an increase of 5.0% compared to the $18.09 million reported for the twelfth period 2003. Specifically, for the twelfth period 2004 compared to the twelfth period 2003, retail advertising revenue increased 3.9%, classified advertising revenue decreased 3.5% and general advertising revenue increased 3.5%. Other advertising revenue increased 30.0% to $2.91 million, due to growth in interactive. Within classified advertising, the help wanted, real estate and general/other verticals increased 6.0%, 10.1% and 11.5%, respectively, and auto decreased 24.0%. Circulation revenue at the daily newspaper was $4.10 million for the twelfth period 2004, a decrease of 9.2% compared to circulation revenue of $4.52 million for the twelfth period 2003. For the twelfth period 2004, other revenue at the daily newspaper of $0.37 million was down 22.6% compared to $0.48 million for the twelfth period 2003.

At the Company's community newspapers and shoppers operations for the twelfth period ended December 26, 2004, total advertising revenue was $6.03 million, down 3.4% compared to the $6.25 million reported for the twelfth period 2003. Specifically, for the twelfth period 2004 compared to the twelfth period 2003, retail advertising revenue decreased 3.0%, classified advertising revenue decreased 7.2% and other advertising revenue increased 1.4% to $0.15 million. Circulation revenue at the community newspapers and shoppers for the twelfth period 2004 of $0.26 million was down 6.9% compared to $0.28 million for the twelfth period 2003. For the twelfth period 2004, other revenue at the community newspapers and shoppers decreased 5.0% to $2.71 million compared to $2.85 million for the twelfth period 2003.

At the Broadcasting segment for the twelfth period ended December 26, 2004, total revenue at the Company's radio stations and television stations increased 6.6% to $17.62 million, including the $1.02 million contribution of the Green Bay television operations. This compares to total revenue of $16.53 million reported for the twelfth period ended December 31, 2003.

At the radio group for the twelfth period 2004, revenue was $8.57 million, essentially flat compared to revenue of $8.63 million reported for the twelfth period 2003.

At the television group for the twelfth period 2004, revenue increased 14.5% $9.04 million, including the $1.02 million contribution of the Green Bay operations. This compares to revenue of $7.90 million reported for the twelfth period 2003.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media and communications company with operations in publishing, radio and television broadcasting, telecommunications and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and more than 90 community newspapers and shoppers in eight states. We own and operate 38 radio stations and seven television stations in 11 states and operate an additional television station under a local marketing agreement. Through our telecommunications segment, we own and operate a regional fiber optic network in the upper Midwest, provide integrated data communications solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We also provide a wide range of commercial printing services -- including printing for publications, professional journals and documentation material -- as well as electronic publishing, kit assembly and fulfillment. In addition, we operate a direct marketing services business.

Tables Follow

                     Journal Communications, Inc.
              Publishing Segment Information (unaudited)
                        (dollars in thousands)

Publishing revenue by category:
-------------------------------

             Twelfth period of 2004  (A)   Twelfth period of 2003  (B)
            ----------------------------- ----------------------------

                      Community                     Community
              Daily   Newspapers            Daily   Newspapers
            Newspaper & Shoppers   Total  Newspaper & Shoppers  Total
            --------- ---------- -------- --------- ---------- -------

Advertising
 revenue:
  Retail     $10,072    $5,189   $15,261    $9,698    $5,351   $15,049
  Classified   4,904       697     5,601     5,080       751     5,831
  General      1,112        --     1,112     1,074        --     1,074
  Other        2,909       145     3,054     2,237       143     2,380
            --------- ---------- -------- --------- ---------- -------
Total
 advertising
 revenue      18,997     6,031    25,028    18,089     6,245    24,334
Circulation
 revenue       4,103       257     4,360     4,518       276     4,794
Other
 revenue         374     2,709     3,083       483     2,851     3,334
            --------- ---------- -------- --------- ---------- -------
Total
 revenue     $23,474    $8,997   $32,471   $23,090    $9,372   $32,462
            ========= ========== ======== =========  ========= =======


                               % Change      % Change      % Change
                                 Daily         CN&S          Total
                             ------------- ------------- -------------

Advertising revenue:
   Retail                             3.9          (3.0)          1.4
   Classified                        (3.5)         (7.2)         (3.9)
   General                            3.5            --           3.5
   Other                             30.0           1.4          28.3
Total advertising revenue             5.0          (3.4)          2.9
Circulation revenue                  (9.2)         (6.9)         (9.1)
Other revenue                       (22.6)         (5.0)         (7.5)
Total revenue                         1.7          (4.0)          0.0



             Twelve periods of 2004  (C)   Twelve periods of 2003  (D)
            ----------------------------- ----------------------------

                      Community                     Community
              Daily   Newspapers            Daily   Newspapers
            Newspaper & Shoppers  Total   Newspaper & Shoppers  Total
            --------- ---------- -------- --------- ---------- -------

Advertising
 revenue:
  Retail     $83,499   $55,496  $138,995   $80,733   $56,115  $136,848
  Classified  63,805     9,112    72,917    60,658     8,676    69,334
  General     11,527        --    11,527    10,985        --    10,985
  Other       21,704     1,907    23,611    18,190     1,975    20,165
            --------- ---------- -------- --------- ---------- -------
Total
 advertising
 revenue     180,535    66,515   247,050   170,566    66,766   237,332
Circulation
 revenue      43,225     2,868    46,093    43,903     2,863    46,766
Other
 revenue       5,335    29,209    34,544     5,144    27,734    32,878
            --------- ---------- -------- --------- ---------- -------
Total
 revenue    $229,095   $98,592  $327,687  $219,613   $97,363  $316,976
            ========= ========== ======== =========  ========= =======


                               % Change      % Change      % Change
                                 Daily         CN&S          Total
                             ------------- ------------- -------------

Advertising revenue:
   Retail                             3.4          (1.1)          1.6
   Classified                         5.2           5.0           5.2
   General                            4.9            --           4.9
   Other                             19.3          (3.4)         17.1
Total advertising revenue             5.8          (0.4)          4.1
Circulation revenue                  (1.5)          0.2          (1.4)
Other revenue                         3.7           5.3           5.1
Total revenue                         4.3           1.3           3.4


(A)  2004 twelfth period:  November 22, 2004 to December 26, 2004.
(B)  2003 twelfth period:  November 24, 2003 to December 31, 2003.
(C)  Twelve periods of 2004:  January 1, 2004 to December 26, 2004.
(D)  Twelve periods of 2003:  January 1, 2003 to December 31, 2003.

NOTE: Publishing segment information is provided to facilitate
comparison of our publishing segment results with those of other
publishing companies and is not representative of the overall business
of Journal Communications or its operating results.


Daily newspaper's core newspaper advertising linage by category:
----------------------------------------------------------------

                                   Twelfth period (A) (B)
                                   -----------------------
                                       2004        2003     % Change
                                   ----------- ----------- -----------
Advertising linage (inches):

Full run
   Retail                              73,845      76,434        (3.4)
   Classified                          69,223      76,218        (9.2)
   General                              5,610       5,590         0.4
                                   ----------- -----------
Total full run                        148,678     158,242        (6.0)
Part run                               16,894      16,828         0.4
                                   ----------- -----------
Total advertising linage              165,572     175,070        (5.4)
                                   =========== ===========

Preprint pieces (in thousands)        103,659      97,029         6.8
                                   =========== ===========

Full pages of advertising and revenue per page of our community
 newspapers and shoppers:
---------------------------------------------------------------

Full pages of advertising:
   Community newspapers                 9,074       9,286        (2.3)
   Shoppers and specialty products     10,362      11,005        (5.8)
                                   ----------- -----------
Total full pages of advertising        19,436      20,291        (4.2)
                                   =========== ===========

Revenue per page                      $272.59     $272.84        (0.1)
                                   =========== ===========

Daily newspaper's core newspaper advertising linage by category:
----------------------------------------------------------------

                                   Twelve periods (C) (D)
                                   -----------------------
                                       2004        2003     % Change
                                   ----------- ----------- -----------
Advertising linage (inches):

Full run
   Retail                             724,220     724,116         0.0
   Classified                         850,820     877,715        (3.1)
   General                             54,213      51,521         5.2
                                   ----------- -----------
Total full run                      1,629,253   1,653,352        (1.5)
Part run                              172,125     124,937        37.8
                                   ----------- -----------
Total advertising linage            1,801,378   1,778,289         1.3
                                   =========== ===========

Preprint pieces (in thousands)        800,700     834,587        (4.1)
                                   =========== ===========

Full pages of advertising and revenue per page of our community
 newspapers and shoppers:
---------------------------------------------------------------

Full pages of advertising:
   Community newspapers               100,156     109,114        (8.2)
   Shoppers and specialty products    108,979     114,554        (4.9)
                                   ----------- -----------
Total full pages of advertising       209,135     223,668        (6.5)
                                   =========== ===========

Revenue per page                      $282.96     $264.54         7.0
                                   =========== ===========

(A)  2004 twelfth period:  November 22, 2004 to December 26, 2004.
(B)  2003 twelfth period:  November 24, 2003 to December 31, 2003.
(C)  Twelve periods of 2004:  January 1, 2004 to December 26, 2004.
(D)  Twelve periods of 2003:  January 1, 2003 to December 31, 2003.

NOTE: Publishing segment information is provided to facilitate
comparison of our publishing segment results with those of other
publishing companies and is not representative of the overall business
of Journal Communications or its operating results.


                     Journal Communications, Inc.
             Broadcasting Segment Information (unaudited)
                        (dollars in thousands)

Broadcasting revenue by radio and television:
---------------------------------------------

           Twelfth period of 2004 (A)     Twelfth period of 2003 (B)
         ------------------------------ ------------------------------

           Radio   Television   Total     Radio   Television   Total
         --------- ---------- --------- --------- ---------- ---------


Revenue    $8,574     $9,044   $17,618    $8,633     $7,897   $16,530
         ========= ========== ========= ========= ========== =========

                                        % Change  % Change   % Change
                                          Radio   Television   Total
                                        --------- ---------- ---------


Revenue                                     (0.7)      14.5       6.6



           Twelve periods of 2004 (C)     Twelve periods of 2003 (D)
         ------------------------------ ------------------------------

           Radio   Television   Total     Radio   Television   Total
         --------- ----------  -------- --------- ----------  --------


Revenue   $82,276    $89,797  $172,073   $77,930    $72,814  $150,744
         ========= ========== ========= ========= ========== =========

                                        % Change  % Change   % Change
                                          Radio   Television   Total
                                        --------- ---------- ---------


Revenue                                      5.6       23.3      14.1


(A)  2004 twelfth period:  November 22, 2004 to December 26, 2004.
(B)  2003 twelfth period:  November 24, 2003 to December 31, 2003.
(C)  Twelve periods of 2004:  January 1, 2004 to December 26, 2004.
(D)  Twelve periods of 2003:  January 1, 2003 to December 31, 2003.

NOTE: Broadcasting segment information is provided to facilitate
comparison of our broadcasting segment results with those of other
broadcasting companies and is not representative of the overall
business of Journal Communications or its operating results.

    CONTACT: Journal Communications, Inc.
             Sara Leuchter Wilkins (Investor Relations), 414-224-2633
             swilkins@jc.com

    SOURCE: Journal Communications, Inc.

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