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Journal Communications Reports October Revenue and Volume for Its Publishing and Broadcast Groups

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MILWAUKEE--(BUSINESS WIRE)--Nov. 16, 2004--Journal Communications, Inc. (NYSE:JRN) announced today that for the tenth period ended October 24, 2004, total revenues for its Publishing and Broadcast groups increased 13.5% to $43.89 million, compared to $38.65 million reported for the tenth period ended October 26, 2003. For the tenth period 2004, advertising revenues of $37.56 million increased 16.3% compared to $32.31 million for the 2003 tenth period. Both periods contained 28 calendar days.

At the Publishing segment for the tenth period ended October 24, 2004, operating revenues at the daily newspaper and the community newspapers and shoppers totaled $26.96 million, up 4.2% from the $25.86 million reported for the tenth period ended October 26, 2003. For the tenth period 2004, advertising revenue was $20.63 million, an increase of 5.7% compared to $19.52 million for the same period of 2003. Circulation revenue of $3.63 million for the tenth period 2004 was down 1.7% compared to $3.69 million for the tenth period 2003. Other revenue was up 1.7% in the period year over year.

At the daily newspaper for the tenth period ended October 24, 2004, total advertising revenue was $15.28 million, an increase of 8.0% compared to the $14.14 million reported for the tenth period 2003. Specifically, for the tenth period 2004 compared to the tenth period 2003, retail advertising revenue increased 5.3%, classified advertising revenue increased 7.8% and general advertising revenue decreased 4.7%. Other advertising revenue increased 29.7% to $1.92 million, due in large part to growth in interactive and solo mail. Within classified advertising, the help wanted, real estate, auto and general/other verticals increased 11.6%, 15.8%, 2.8% and 1.8%, respectively. Circulation revenue at the daily newspaper was $3.41 million for the tenth period 2004, a decrease of 1.8% compared to circulation revenue of $3.47 million for the tenth period 2003. For the tenth period 2004, other revenue at the daily newspaper of $0.32 million was down 12.0% compared to $0.36 million for the tenth period 2003.

At the Company's community newspapers and shoppers operations for the tenth period ended October 24, 2004, total advertising revenue was $5.36 million, essentially flat compared to the $5.38 million reported for the tenth period 2003. Specifically, for the tenth period 2004 compared to the tenth period 2003, retail advertising revenue decreased 2.2%, classified advertising revenue increased 6.3% and other advertising revenue increased 24.1% to $0.17 million. Circulation revenue at the community newspapers and shoppers for the tenth period 2004 of $0.22 million was flat compared to $0.22 million for the tenth period 2003. For the tenth period 2004, other revenue at the community newspapers and shoppers increased 3.8% to $2.38 million compared to $2.30 million for the tenth period 2003.

At the Broadcasting segment for the tenth period ended October 24, 2004, operating revenue at the Company's radio stations and television stations totaled $16.93 million, an increase of 32.4% from the $12.79 million reported for the tenth period ended October 26, 2003. At the radio group for the tenth period 2004, total operating revenue was $7.40 million, an increase of 14.0% compared to the $6.50 million reported for the tenth period 2003. At the television group for the tenth period 2004, total operating revenue of $9.52 million increased 51.4%, propelled by political and issue advertising. This compares to total operating revenue of $6.29 million reported for the tenth period 2003. Revenues for the tenth period 2004 included a one-time year-to-date adjustment which resulted in an increase of $0.33 million for radio and a decrease of $0.17 million for television.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media and communications company with operations in publishing, radio and television broadcasting, telecommunications and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and more than 90 community newspapers and shoppers in eight states. We own and operate 38 radio stations and seven television stations in 11 states and operate an additional television station under a local marketing agreement. Through our telecommunications segment, we own and operate a regional fiber optic network in the upper Midwest, provide integrated data communications solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We also provide a wide range of commercial printing services -- including printing for publications, professional journals and documentation material -- as well as electronic publishing, kit assembly and fulfillment. In addition, we operate niche businesses in label printing and direct marketing services.

Tables Follow


                     Journal Communications, Inc.
                    Publishing Segment Information
                              (unaudited)
                        (dollars in thousands)

Publishing operating revenue by category:
-----------------------------------------

             Tenth period of 2004  (A)     Tenth period of 2003  (B)
           ----------------------------- -----------------------------

                     Community                     Community
             Daily   Newspapers            Daily   Newspapers
           Newspaper & Shoppers  Total   Newspaper & Shoppers  Total
           --------- ---------- -------- --------- ---------- --------

Advertising
 revenue:
  Retail     $7,285   $4,396    $11,681    $6,918   $4,497    $11,415
  Classified  5,171      795      5,966     4,796      748      5,544
  General       903       --        903       948       --        948
  Other       1,918      165      2,083     1,479      133      1,612
           --------- --------  --------- --------- --------  ---------
Total
 advertising
 revenue     15,277    5,356     20,633    14,141    5,378     19,519
Circulation
 revenue      3,407      218      3,625     3,468      219      3,687
Other
 revenue        316    2,384      2,700       359    2,296      2,655
           --------- --------  --------- --------- --------  ---------
Total
 operating
 revenue    $19,000   $7,958    $26,958   $17,968   $7,893    $25,861
           ========= ========  ========= ========= ========  =========

                               % Change     % Change     % Change
                                 Daily         CN&S        Total
                             ------------ ------------ ------------

Advertising revenue:
   Retail                          5.3         (2.2)         2.3
   Classified                      7.8          6.3          7.6
   General                        (4.7)          --         (4.7)
   Other                          29.7         24.1         29.2
Total advertising revenue          8.0         (0.4)         5.7
Circulation revenue               (1.8)        (0.5)        (1.7)
Other revenue                    (12.0)         3.8          1.7
Total operating revenue            5.7          0.8          4.2


             Ten periods of 2004  (C)      Ten periods of 2003  (D)
           ----------------------------- -----------------------------

                     Community                     Community
             Daily   Newspapers            Daily   Newspapers
           Newspaper & Shoppers  Total   Newspaper & Shoppers  Total
           --------- ---------- -------- --------- ---------- --------

Advertising
 revenue:
  Retail    $66,358  $45,840   $112,198   $64,410  $46,299   $110,709
  Classified 53,993    7,702     61,695    50,862    7,248     58,110
  General     9,406       --      9,406     8,841       --      8,841
  Other      16,917    1,644     18,561    14,223    1,696     15,919
           --------- --------  --------- --------- --------  ---------
Total
 advertising
 revenue    146,674   55,186    201,860   138,336   55,243    193,579
Circulation
 revenue     35,737    2,387     38,124    35,946    2,372     38,318
Other
 revenue      4,621   24,125     28,746     4,020   22,559     26,579
           --------- --------  --------- --------- --------  ---------
Total
 operating
 revenue   $187,032  $81,698   $268,730  $178,302  $80,174   $258,476
           ========= ========  ========= ========= ========  =========

                               % Change     % Change    % Change
                                 Daily         CN&S        Total
                             ------------ ------------ ------------

Advertising revenue:
   Retail                          3.0         (1.0)         1.3
   Classified                      6.2          6.3          6.2
   General                         6.4           --          6.4
   Other                          18.9         (3.1)        16.6
Total advertising revenue          6.0         (0.1)         4.3
Circulation revenue               (0.6)         0.6         (0.5)
Other revenue                     15.0          6.9          8.2
Total operating revenue            4.9          1.9          4.0


(A) 2004 tenth period: September 27, 2004 to October 24, 2004.
(B) 2003 tenth period: September 29, 2003 to October 26, 2003 --
    presented on a basis that conforms with the tenth period of 2004.
(C) Ten periods of 2004: January 1, 2004 to October 24, 2004.
(D) Ten periods of 2003: January 1, 2003 to October 26, 2003 --
    presented on a basis that conforms with the ten periods of 2004.

NOTE: Publishing segment information is provided to facilitate
comparison of our publishing segment results with those of other
publishing companies and is not representative of the overall business
of Journal Communications or its operating results. The operating
revenues for both the period and the year-to-date are not necessarily
indicative of the results that may be expected for the fiscal year
ending December 26, 2004.


Daily newspaper's core newspaper advertising linage by category:
----------------------------------------------------------------

                                    Tenth period (A) (B)
                                    ---------------------
                                         2004       2003     % Change
                                    ---------- ---------- ------------
Advertising linage (inches):

Full run
   Retail                              67,020     66,639          0.6
   Classified                          67,523     68,860         (1.9)
   General                              4,003      4,081         (1.9)
                                    ---------- ----------
Total full run                        138,546    139,580         (0.7)
Part run                               17,570     10,333         70.0
                                    ---------- ----------
Total advertising linage              156,116    149,913          4.1
                                    ========== ==========

Preprint pieces (in thousands)         64,407     63,453          1.5
                                    ========== ==========

Full pages of advertising and revenue per page of our community
 newspapers and shoppers:
---------------------------------------------------------------

Full pages of advertising:
   Community newspapers                 8,224      9,084         (9.5)
   Shoppers and specialty products      8,611      9,108         (5.5)
                                    ---------- ----------
Total full pages of advertising        16,835     18,192         (7.5)
                                    ========== ==========

Revenue per page                      $284.67    $263.40          8.1
                                    ========== ==========

Daily newspaper's core newspaper advertising linage by category:
----------------------------------------------------------------

                                    Ten periods (C) (D)
                                    ---------------------
                                         2004       2003     % Change
                                    ---------- ---------- ------------
Advertising linage (inches):

Full run
   Retail                             592,075    588,662          0.6
   Classified                         717,849    735,314         (2.4)
   General                             44,144     40,843          8.1
                                    ---------- ----------
Total full run                      1,354,068  1,364,819         (0.8)
Part run                              139,041     96,438         44.2
                                    ---------- ----------
Total advertising linage            1,493,109  1,461,257          2.2
                                    ========== ==========

Preprint pieces (in thousands)        631,050    672,225         (6.1)
                                    ========== ==========

Full pages of advertising and revenue per page of our community
 newspapers and shoppers:
---------------------------------------------------------------

Full pages of advertising:
   Community newspapers                83,180     91,302         (8.9)
   Shoppers and specialty products     90,168     94,691         (4.8)
                                    ---------- ----------
Total full pages of advertising       173,348    185,993         (6.8)
                                    ========== ==========

Revenue per page                      $283.64    $263.28          7.7
                                    ========== ==========

(A) 2004 tenth period: September 27, 2004 to October 24, 2004.
(B) 2003 tenth period: September 29, 2003 to October 26, 2003 --
    presented on a basis that conforms with the tenth period of 2004.
(C) Ten periods of 2004: January 1, 2004 to October 24, 2004.
(D) Ten periods of 2003: January 1, 2003 to October 26, 2003 --
    presented on a basis that conforms with the ten periods of 2004.

NOTE: Publishing segment information is provided to facilitate
comparison of our publishing segment results with those of other
publishing companies and is not representative of the overall business
of Journal Communications or its operating results.



                     Journal Communications, Inc.
             Broadcasting Segment Information (unaudited)
                        (dollars in thousands)


Broadcasting operating revenue by radio and television:
-------------------------------------------------------

            Tenth period of 2004 (A)       Tenth period of 2003 (B)
         ------------------------------ ------------------------------

           Radio   Television   Total     Radio   Television   Total
         --------- ---------- --------- --------- ---------- ---------

Operating
 revenue   $7,404     $9,523   $16,927    $6,497     $6,292   $12,789
         ========= ========== ========= ========= ========== =========

                      % Change   % Change     % Change
                        Radio   Television      Total
                    ----------  -----------  ----------


Operating revenue       14.0        51.4        32.4


             Ten periods of 2004 (C)       Ten periods of 2003 (D)
         ------------------------------ ------------------------------

           Radio    Television  Total     Radio    Television  Total
         --------- ----------- -------- --------- ----------- --------

Operating
 revenue  $66,324    $71,450  $137,774   $62,597    $58,583  $121,180
         ========= ========== ========= ========= ========== =========

                      % Change   % Change     % Change
                        Radio   Television      Total
                    ----------- ----------- -----------


Operating revenue        6.0        22.0        13.7

(A) 2004 tenth period: September 27, 2004 to October 24, 2004.
(B) 2003 tenth period: September 29, 2003 to October 26, 2003 --
    presented on a basis that conforms with the tenth period of 2004.
(C) Ten periods of 2004: January 1, 2004 to October 24, 2004.
(D) Ten periods of 2003: January 1, 2003 to October 26, 2003 --
    presented on a basis that conforms with the ten periods of 2004.

NOTE: Broadcasting segment information is provided to facilitate
comparison of our broadcasting segment results with those of other
broadcasting companies and is not representative of the overall
business of Journal Communications or its operating results. The
operating revenues for both the period and the year-to-date are not
necessarily indicative of the results that may be expected for the
fiscal year ending December 26, 2004.

    CONTACT: Journal Communications, Inc.
             Sara Leuchter Wilkins, 414-224-2633
             swilkins@jc.com

    SOURCE: Journal Communications, Inc.

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