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Journal Communications Reports July Revenue and Volume for Its Publishing and Broadcast Groups

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MILWAUKEE--(BUSINESS WIRE)--Aug. 18, 2004--Journal Communications, Inc. (NYSE:JRN) announced today that for the seventh period ended July 25, 2004, revenues for its Publishing and Broadcast groups increased 5.0% to $34.92 million, compared to $33.26 million reported for the seventh period ended July 27, 2003. Both periods contained 28 calendar days.

At the Publishing segment for the seventh period ended July 25, 2004, operating revenues at the daily newspaper and the community newspapers and shoppers totaled $23.58 million, up 5.3% from the $22.39 million reported for the seventh period ended July 27, 2003. For the seventh period 2004, advertising revenue was $17.61 million, an increase of 6.7% compared to $16.51 million for the same period of 2003. Circulation revenue of $3.48 million for the seventh period 2004 was essentially flat compared to $3.51 million for the seventh period 2003. Other revenue was up 4.6% in the period year over year.

At the daily newspaper for the seventh period ended July 25, 2004, total advertising revenue was $12.66 million, an increase of 10.0% compared to the $11.51 million reported for the seventh period 2003. Specifically, for the seventh period 2004 compared to the seventh period 2003, retail advertising revenue increased 3.9%, classified advertising revenue increased 6.7%, general advertising revenue of $0.65 million was up 9.5% and other advertising revenue increased 55.4% to $1.64 million, due in large part to growth in solo mail. Circulation revenue at the daily newspaper was $3.27 million for the seventh period 2004, essentially flat compared to circulation revenue of $3.29 million for the seventh period 2003. For the seventh period 2004, other revenue at the daily newspaper of $0.27 million was down 17.7% compared to $0.33 million for the seventh period 2003.

At the Company's community newspapers and shoppers operations for the seventh period ended July 25, 2004, total advertising revenue was $4.95 million, a decrease of 1.0% compared to the $5.00 million reported for the seventh period 2003. Specifically, for the seventh period 2004 compared to the seventh period 2003, retail advertising revenue decreased 1.0%, classified advertising revenue increased 5.1% and other advertising revenue decreased 39.5% to $0.69 million. Circulation revenue at the community newspapers and shoppers for the seventh period 2004 decreased 4.4% to $0.22 million compared to $0.23 million for the seventh period 2003. For the seventh period 2004, other revenue at the community newspapers and shoppers increased 8.2% compared to the seventh period 2003.

At the Broadcasting segment for the seventh period ended July 25, 2004, operating revenue at the Company's radio stations and television stations totaled $11.34 million, an increase of 4.3% from the $10.87 million reported for the seventh period ended July 27, 2003. At the radio group for the seventh period 2004, total operating revenue was $6.02 million, an increase of 1.0% compared to the $5.96 million reported for the seventh period 2003. At the television group for the seventh period 2004, total operating revenue increased 8.4% to $5.32 million, compared to the $4.91 million reported for the seventh period 2003.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media and communications company with operations in publishing, radio and television broadcasting, telecommunications and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and more than 90 community newspapers and shoppers in eight states. We own and operate 38 radio stations and six television stations in 11 states and have signed an agreement to purchase WGBA-TV and to assume an existing local marketing agreement for WACY-TV - both located in the Green Bay-Appleton (Wisconsin) market. Through our telecommunications segment, we own and operate a regional fiber optic network in the upper Midwest, provide integrated data communications solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We also provide a wide range of commercial printing services, including publications, professional journals and documentation material, as well as electronic publishing, kit assembly and fulfillment. In addition, we operate niche businesses in label printing and direct marketing services.

Tables Follow


                     Journal Communications, Inc.
              Publishing Segment Information (unaudited)
                        (dollars in thousands)

Publishing operating revenue by category:
----------------------------------------

            Seventh period of 2004(A)  Seventh period of 2003(B)
            -------------------------  -------------------------

                   Community                   Community
           Daily   Newspapers          Daily   Newspapers
        Newspaper & Shoppers  Total Newspaper & Shoppers  Total
        --------- ----------- ----- --------- ----------  -----

Advertising
 revenue:
 Retail     $5,421   $4,137   $9,558   $5,216   $4,179   $9,395
 Classified  4,953      741    5,694    4,644      705    5,349
 General       654       --      654      597       --      597
 Other       1,636       69    1,705    1,053      114    1,167
          -------- -------- -------- -------- -------- --------
Total
 advertising
 revenue    12,664    4,947   17,611   11,510    4,998   16,508
Circulation
 revenue     3,269      215    3,484    3,286      225    3,511
Other revenue  269    2,214    2,483      327    2,047    2,374
         --------- -------- -------- -------- --------  -------
Total
 operating
 revenue   $16,202   $7,376  $23,578  $15,123   $7,270  $22,393
         ========= ======== ======== ======== ========  =======


                    % Change  % Change  % Change
                      Daily     CN&S      Total
                    --------  --------  ---------
Advertising
 revenue:
   Retail              3.9      (1.0)        1.7
   Classified          6.7       5.1         6.4
   General             9.5        --         9.5
   Other              55.4     (39.5)       46.1
Total advertising
 revenue              10.0      (1.0)        6.7
Circulation revenue   (0.5)     (4.4)       (0.8)
Other revenue        (17.7)      8.2         4.6
Total operating
 revenue               7.1       1.5         5.3


           Seven periods of 2004(C)   Seven periods of 2003(D)
           ------------------------   ------------------------

                   Community                   Community
           Daily   Newspapers          Daily   Newspapers
        Newspaper & Shoppers  Total Newspaper & Shoppers  Total
        --------- ----------- ----- --------- ----------  -----

Advertising
 revenue:
 Retail    $44,725  $31,717  $76,442  $43,548  $32,069  $75,617
 Classified 36,672    5,219   41,891   34,902    4,775   39,677
 General     6,631       --    6,631    5,979       --    5,979
 Other      11,154    1,132   12,286    9,699    1,250   10,949
          -------- -------- -------- -------- --------  -------
Total
 advertising
 revenue    99,182   38,068  137,250   94,128   38,094  132,222
Circulation
 revenue    24,706    1,613   26,319   24,522    1,657   26,179
Other
 revenue     3,591   16,688   20,279    3,088   15,366   18,454
          -------- -------- -------- -------- -------- --------
Total
 operating
 revenue  $127,479  $56,369 $183,848 $121,738  $55,117 $176,855
          ======== ======== ======== ======== ======== ========


                    % Change  % Change  % Change
                      Daily      CN&S     Total
                    --------  --------  ---------
Advertising
 revenue:
   Retail              2.7      (1.1)        1.1
   Classified          5.1       9.3         5.6
   General            10.9        --        10.9
   Other              15.0      (9.4)       12.2
Total advertising
 revenue               5.4      (0.1)        3.8
Circulation revenue    0.8      (2.7)        0.5
Other revenue         16.3       8.6         9.9
Total operating
 revenue               4.7       2.3         4.0


(A) 2004 seventh period: June 28, 2004 to July 25, 2004.
(B) 2003 seventh period: June 30, 2003 to July 27, 2003 -- presented
    on a basis that conforms with the seventh period of 2004.
(C) Seven periods of 2004: January 1, 2004 to July 25, 2004.
(D) Seven periods of 2003: January 1, 2003 to July 27, 2003 --
    presented on a basis that conforms with the seven periods of 2004.

NOTE: Publishing segment information is provided to facilitate
comparison of our publishing segment results with those of other
publishing companies and is not representative of the overall business
of Journal Communications or its operating results. The operating
revenues for both the period and the year-to-date are not necessarily
indicative of the results that may be expected for the fiscal year
ending December 26, 2004.



Daily newspaper's core newspaper advertising linage by category:
---------------------------------------------------------------

                                       Seventh period (A)(B)
                                       --------------------
                                             2004     2003  % Change
                                        ---------- -------- ---------
Advertising linage (inches):

Full run
   Retail                                  49,308   46,686       5.6
   Classified                              66,299   70,030      (5.3)
   General                                  3,283    3,069       7.0
                                        ---------- --------
Total full run                            118,890  119,785      (0.7)
Part run                                   11,415    6,997      63.1
                                        ---------- --------
Total advertising linage                  130,305  126,782       2.8
                                        ========== ========

Preprint pieces (in thousands)             51,262   56,625      (9.5)
                                        ========== ========

Full pages of advertising and revenue per page of our
 community newspapers and shoppers:
------------------------------------------------------------

Full pages of advertising:
   Community newspapers                     8,150    8,304      (1.9)
   Shoppers                                 7,006    7,624      (8.1)
                                        ---------- --------
Total full pages of advertising            15,156   15,928      (4.8)
                                        ========== ========

Revenue per page                          $298.82  $281.29       6.2
                                        ========== ========

Daily newspaper's core newspaper advertising linage
 by category:
---------------------------------------------------

                                        Seven periods (C) (D)
                                        -------------------
                                             2004     2003  % Change
                                        ---------- -------- ---------
Advertising linage (inches):

Full run
   Retail                                 395,738  388,978       1.7
   Classified                             491,194  500,944      (1.9)
   General                                 31,631   27,079      16.8
                                        ---------- --------
Total full run                            918,563  917,001       0.2
Part run                                   81,957   57,142      43.4
                                        ---------- --------
Total advertising linage                1,000,520  974,143       2.7
                                        ========== ========

Preprint pieces (in thousands)            425,010  464,820      (8.6)
                                        ========== ========

Full pages of advertising and revenue per page of our
 community newspapers and shoppers:
------------------------------------------------------------

Full pages of advertising:
   Community newspapers                    57,520   63,090      (8.8)
   Shoppers                                50,981   55,534      (8.2)
                                        ---------- --------
Total full pages of advertising           108,501  118,624      (8.5)
                                        ========== ========

Revenue per page                          $312.10  $283.82      10.0
                                        ========== ========

(A) 2004 seventh period: June 28, 2004 to July 25, 2004.
(B) 2003 seventh period: June 30, 2003 to July 27, 2003 -- presented
    on a basis that conforms with the seventh period of 2004.
(C) Seven periods of 2004: January 1, 2004 to July 25, 2004.
(D) Seven periods of 2003: January 1, 2003 to July 27, 2003 --
    presented on a basis that conforms with the seven periods of 2004.

NOTE: Publishing segment information is provided to facilitate
comparison of our publishing segment results with those of other
publishing companies and is not representative of the overall business
of Journal Communications or its operating results.



                     Journal Communications, Inc.
             Broadcasting Segment Information (unaudited)
                        (dollars in thousands)


Broadcasting operating revenue by radio and television:
-------------------------------------------------------

         Seventh period of 2004 (A)   Seventh period of 2003 (B)
        ---------------------------- ----------------------------

         Radio   Television  Total    Radio   Television  Total
        -------- ---------- -------  -------- ---------- --------


Operating
revenue  $6,021   $5,319    $11,340   $5,961     $4,908  $10,869
        ======== ========   ======== ======== ========== ========


        % Change  % Change   % Change
          Radio   Television   Total
        --------  ---------- --------
Operating
 revenue    1.0      8.4        4.3



          Seven periods of 2004 (C)   Seven periods of 2003 (D)
        ---------------------------- ----------------------------

          Radio   Television  Total    Radio   Television  Total
         -------- ---------- -------  -------- ---------- -------


Operating
revenue $43,168  $45,061    $88,229  $41,179    $39,597  $80,776
        ======== ========   ======== ======== ========== ========


        % Change  % Change   % Change
          Radio   Television   Total
        --------- ---------- --------
Operating
 revenue    4.8     13.8        9.2


(A) 2004 seventh period: June 28, 2004 to July 25, 2004.

(B) 2003 seventh period: June 30, 2003 to July 27, 2003 -- presented
    on a basis that conforms with the seventh period of 2004.

(C) Seven periods of 2004: January 1, 2004 to July 25, 2004.

(D) Seven periods of 2003: January 1, 2003 to July 27, 2003 --
    presented on a basis that conforms with the seven periods of 2004.

NOTE: Broadcasting segment information is provided to facilitate
comparison of our broadcasting segment results with those of other
broadcasting companies and is not representative of the overall
business of Journal Communications or its operating results. The
operating revenues for both the period and the year-to-date are not
necessarily indicative of the results that may be expected for the
fiscal year ending December 26, 2004.


    CONTACT: Journal Communications
             Sara Leuchter Wilkins (Investor Relations), 414-224-2633
             swilkins@jc.com

    SOURCE: Journal Communications

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