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| Milwaukee Journal Sentinel to Launch Weekly Tabloid Publication for Young Adults |
Printer Friendly Version (PDF) News Release MILWAUKEE, Jul 19, 2004 (BUSINESS WIRE) -- Journal Sentinel Inc. today announced that its flagship Milwaukee Journal Sentinel will launch a weekly tabloid-style publication and companion Web site this fall, targeted primarily at 25- to 34-year-olds. The free tabloid will be available at a variety of locations throughout the five-county metropolitan Milwaukee area. The focus of the tabloid and Web site content will be entertainment and lifestyle interests of young adults. Diane Bacha, assistant managing editor/new initiatives and readership growth, will be editor and general manager of the tabloid and Web site. "We want to offer information that will help these readers get things done, whether that's connecting with friends, finding a new job or figuring out what to do this weekend," Bacha said. Specifics about content are being fine-tuned, she said. "We're listening to what people in this age group are saying, so that we can get the best mix possible." A new, dedicated editorial team will produce the tabloid and Web site, which have yet to be named. The Journal Sentinel anticipates announcing a name and official launch date some time in August. "Our mission includes the development and marketing of products and services that meet the needs of present and future customers - both readers and advertisers," Journal Sentinel President and Publisher Keith Spore said. "This new venture is an exciting move along that path." The Journal Sentinel anticipates that the new publication and Web site will provide additional marketing options for current newspaper advertisers and create opportunities for new advertisers to reach the young adult market. "We know there is information young readers want, but aren't getting from any other local Web or print source," Journal Sentinel Editor Marty Kaiser said. "This will deliver something unique in the market." About Journal Sentinel Inc. Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper (Daily 244,893, Sunday 430,755), as well as a range of other print and electronic products, primarily serving southeast Wisconsin people and businesses. The Journal Sentinel is committed to producing a newspaper that reflects the ever-changing world and fulfills the needs of readers and advertisers. In addition to the daily and Sunday newspaper, Journal Sentinel Inc. produces Web products and services through its Journal Interactive division, including JSOnline.com and OnWisconsin.com. The company also offers direct mail and database marketing services, and the addition of a new printing facility in 2003 led to Journal Sentinel's recent entry to the business of commercial printing. Journal Sentinel is a Journal Communications company. Journal Communications (NYSE:JRN) is a diversified media and communications company with businesses in publishing, broadcasting, telecommunications and printing services. Journal Communications employs approximately 6000 people throughout the United States. The company has a long tradition of and continuing pride in employee-ownership and also is owned in part by public investors. For more information, go to www.jsonline.com or www.jc.com. This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are not guarantees of future performance; actual results could differ materially. Financial information has not been audited (except as noted) and should be considered in the context of the company's complete financial statements. SOURCE: Journal Communications Milwaukee Journal Sentinel |