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Milwaukee Journal Sentinel Launches Digital Subscriptions
Print Subscribers Continue Free & Unlimited Access to

MILWAUKEE, Jan 04, 2012 (BUSINESS WIRE) --Journal Sentinel today began offering digital subscriptions to users who are not current print subscribers. Home delivery subscribers will continue to have full and unlimited access to content.

"This is a transformative step in how Journal Sentinel values our comprehensive and award-winning content," said Elizabeth Brenner, president and chief operating officer of Journal Communications' publishing group. "We are following in the footsteps of leading media peers who have successfully launched digital subscription plans and supplemented traditional advertising revenue with new digital subscription revenue. As news content delivery evolves, it makes sense for us to change as well.

"Our JS Everywhere digital subscription-free to home delivery subscribers and available as a new stand-alone digital subscription-provides full, unlimited access to, the Journal Sentinel e-Edition and content previously included in Packer Insider -- on your computer, smart phone, tablet or other mobile device." Readers without a print or digital subscription are limited to 20 articles each month. More information about digital subscriptions is available here.

Editor Martin Kaiser said, "Readers turn to the Journal Sentinel and JSOnline for statewide coverage of sports, politics and breaking news. The paper has been recognized throughout our history for technological leadership and today is no exception. We continue to do more online and via mobile apps than any other media organization in the state."

"Journal Sentinel has the highest readership penetration of any newspaper in the top 50 metro U.S. markets," said Brenner. "We will continue to invest in the local news, investigative journalism and sports coverage that our readers depend on."

Forward-looking Statements

This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found in our most recent Quarterly Report on Form 10-Q, as filed with the Securities and Exchange Commission.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in radio and television broadcasting, publishing and interactive media. We own and operate 33 radio stations and 13 television stations in 12 states and operate an additional television station under a local marketing agreement. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and several community newspapers and shoppers in Wisconsin. Our interactive media assets build on our strong publishing and broadcasting brands.

SOURCE: Journal Sentinel Inc.

Journal Sentinel Inc.
Elizabeth Brenner, 414-224-2954
President and Chief Operating Officer, Journal Publishing Group
Investor contact:
Andre Fernandez, 414-224-2884
Executive Vice President, Finance & Strategy
and Chief Financial Officer