News Release

Printer Friendly Version (PDF) News Release

MILWAUKEE--(BUSINESS WIRE)--March 18, 2008--Journal Communications, Inc. (NYSE:JRN) announced today that its Journal Broadcast Group, Inc. and Journal Broadcast Corporation have entered into an asset purchase agreement with Tucson Communications, LLC and Cascade Broadcasting Group, LLC to purchase KWBA-TV in Sierra Vista, Arizona (serving the Tucson television market), subject to regulatory approval and customary closing conditions. KWBA-TV (Analog Channel 58 and Digital Channel 44) is affiliated with the CW Network. Terms of the transaction were not disclosed.

In the Tucson market, Journal Broadcast Group currently owns KGUN-TV (the ABC affiliate), as well as KMXZ-FM, KQTH-FM, KGMG-FM and KFFN-AM.

"The acquisition of KWBA is directly on strategy for Journal as we seek to build out cross-platform businesses in growth markets such as Tucson," said Doug Kiel, Vice Chairman and Chief Executive Officer of Journal Broadcast Group. "With two television stations and four radio stations in this market, we can increase our hyper-local presence in Tucson -- particularly our local news focus -- and even better serve our viewers in the Tucson area."

The transaction was brokered by Patrick Communications.

Forward-looking Statements
This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K as filed with the Securities and Exchange Commission.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and 49 community newspapers and shoppers in Wisconsin and Florida. We own and operate 35 radio stations and 11 television stations in 12 states and operate an additional television station under a local marketing agreement. Our interactive media assets include 121 online enterprises that are associated with our daily and community newspapers and television and radio stations. We also provide a wide range of commercial printing services -- including printing of publications, professional journals and documentation material -- and operate a direct marketing services business.

CONTACT: Journal Communications, Inc.
Sara Leuchter Wilkins
Vice President of Investor Relations &
Corporate Communications
414-224-2633
swilkins@journalcommunications.com
or
Journal Broadcast Group
Jim Thomas
Vice President of Marketing, Programming and
New Media Development
414-967-5293
jthomas@journalbroadcastgroup.com

SOURCE: Journal Communications, Inc.