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Journal Communications Reports August Revenue and Volume for Its Publishing and Broadcast Groups

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MILWAUKEE--(BUSINESS WIRE)--Sept. 19, 2007--Journal Communications, Inc. (NYSE:JRN) announced today that for the eighth period ended August 26, 2007, total revenues from continuing operations for its Publishing and Broadcast groups of $36.96 million decreased 7.5% compared to $39.96 million reported for the eighth period ended August 20, 2006. For the eighth period 2007, advertising revenues from continuing operations of $31.80 million decreased 8.6% compared to $34.79 million for the 2006 eighth period. Both periods contained 28 days.

Note that unless otherwise indicated, all comparisons are to the eighth period ended August 20, 2006.

At the Publishing segment, revenues from continuing operations at the daily newspaper and the community newspapers and shoppers totaled $20.35 million, down 6.9% compared to $21.87 million. Advertising revenue from continuing operations was $15.19 million, down 9.0% compared to $16.70 million. Circulation revenue from continuing operations of $4.08 million was down 3.2% compared to $4.21 million. Other revenue from continuing operations of $1.08 million was up 13.4%.

At the daily newspaper, total advertising revenue was $12.52 million, down 6.5% compared to $13.39 million. Specifically, retail advertising was down 2.0%, classified advertising revenue was down 11.4%, national advertising revenue of $0.80 million increased 20.4% and direct marketing revenue of $0.17 million was down 60.0%. Within classified advertising, the auto and other verticals increased 1.1% and 2.5%, respectively, and the help wanted and real estate/rentals verticals were down 13.9% and 20.1%, respectively. Circulation revenue at the daily newspaper was $4.00 million, down 0.8% compared to $4.03 million. Other revenue at the daily newspaper of $0.73 million was up 2.4% compared to $0.72 million. Total interactive advertising revenue at the daily newspaper, which is reflected in the various revenue categories, increased 35.0% to $1.15 million compared to $0.85 million.

At the Company's community newspapers and shoppers operations, total advertising revenue from continuing operations was $2.67 million, down 19.3% compared to $3.31 million. This largely reflects certain revenue previously reported by the community newspapers and shoppers division that is now reported under the daily newspaper. Specifically, retail advertising revenue from continuing operations was down 17.8%, classified advertising revenue from continuing operations decreased 23.6% and other advertising revenue from continuing operations of $0.02 million was down 41.4%. Circulation revenue from continuing operations at the community newspapers and shoppers of $0.08 million decreased 57.2%, largely reflecting the change to a free distribution model of our Milwaukee-area community newspapers. Other revenue from continuing operations at the community newspapers and shoppers of $0.35 million increased 46.4%.

At the Broadcasting segment, total revenue at the Company's radio and television stations of $16.61 million decreased 8.2% compared to $18.09 million. At the radio group, revenue of $7.22 million was flat. On a same-station basis (excluding revenue generated by KBBX-FM, which was sold in September 2006 and KOMJ-AM, which was sold earlier this year), radio revenue for the eighth period 2007 increased 1.8%. At the television group, revenue decreased 13.7% to $9.39 million compared to $10.88 million, primarily due to a decline in political and issue advertising revenue of $1.41 million and a reduction in national advertising revenue.

Forward-looking Statements

This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K as filed with the Securities and Exchange Commission.

About Journal Communications


    Journal Communications, Inc., headquartered in Milwaukee,
Wisconsin, was founded in 1882. We are a diversified media company
with operations in publishing, radio and television broadcasting,
interactive media and printing services. We publish the Milwaukee
Journal Sentinel, which serves as the only major daily newspaper for
the Milwaukee metropolitan area, and 44 community newspapers and
shoppers in Wisconsin and Florida. We own and operate 35 radio
stations and ten television stations in 12 states and operate one
television station under a local marketing agreement. Our interactive
media assets include more than 75 online enterprises that are
associated with our daily and community newspapers, television and
radio stations. We also provide a wide range of commercial printing
services -- including printing of publications, professional journals
and documentation material -- and operate a direct marketing services
business.

    Tables Follow


                     Journal Communications, Inc.
              Publishing Segment Information (unaudited)
                        (dollars in thousands)

Publishing revenue by category:
-------------------------------


                                         Eighth period of 2007 (A)
                                      --------------------------------

                                                 Community
                                        Daily    Newspapers
                                      Newspaper  & Shoppers   Total
                                      ---------- ---------- ----------

Advertising revenue:
   Retail                                 $6,786     $2,119     $8,905
   Classified                              4,757        538      5,295
   National                                  804         --        804
   Direct Marketing                          169         --        169
   Other                                      --         17         17
                                      ---------- ---------- ----------
Total advertising revenue                 12,516      2,674     15,190
Circulation revenue                        4,000         77      4,077
Other revenue                                733        350      1,083
                                      ---------- ---------- ----------
Total revenue                            $17,249     $3,101    $20,350
                                      ========== ========== ==========




                                         Eighth period of 2006 (A)
                                      --------------------------------

                                                 Community
                                        Daily    Newspapers
                                      Newspaper  & Shoppers   Total
                                      ---------- ---------- ----------

Advertising revenue:
   Retail                                 $6,926     $2,579     $9,505
   Classified                              5,370        704      6,074
   National                                  668         --        668
   Direct Marketing                          422         --        422
   Other                                      --         29         29
                                      ---------- ---------- ----------
Total advertising revenue                 13,386      3,312     16,698
Circulation revenue                        4,033        180      4,213
Other revenue                                716        239        955
                                      ---------- ---------- ----------
Total revenue                            $18,135     $3,731    $21,866
                                      ========== ========== ==========







                                      % Change   % Change   % Change
                                        Daily       CN&S      Total
                                      ---------- ---------- ----------

Advertising revenue:
   Retail                                  (2.0)     (17.8)      (6.3)
   Classified                             (11.4)     (23.6)     (12.8)
   National                                20.4        N/A       20.4
   Direct Marketing                       (60.0)       N/A      (60.0)
   Other                                    N/A      (41.4)     (41.4)
Total advertising revenue                  (6.5)     (19.3)      (9.0)
Circulation revenue                        (0.8)     (57.2)      (3.2)
Other revenue                               2.4       46.4       13.4
Total revenue                              (4.9)     (16.9)      (6.9)




                                         Eight periods of 2007 (B)
                                      --------------------------------

                                                 Community
                                        Daily    Newspapers
                                      Newspaper  & Shoppers   Total
                                      ---------- ---------- ----------

Advertising revenue:
   Retail                                $56,187    $19,223    $75,410
   Classified                             40,422      4,104     44,526
   National                                5,785         --      5,785
   Direct Marketing                        2,516         --      2,516
   Other                                      --        288        288
                                      ---------- ---------- ----------
Total advertising revenue                104,910     23,615    128,525
Circulation revenue                       33,430        732     34,162
Other revenue                              7,963      2,726     10,689
                                      ---------- ---------- ----------
Total revenue                           $146,303    $27,073   $173,376
                                      ========== ========== ==========




                                         Eight periods of 2006 (B)
                                      --------------------------------

                                                 Community
                                        Daily    Newspapers
                                      Newspaper  & Shoppers   Total
                                      ---------- ---------- ----------

Advertising revenue:
   Retail                                $53,066    $22,860    $75,926
   Classified                             43,296      5,379     48,675
   National                                6,698         --      6,698
   Direct Marketing                        3,794         --      3,794
   Other                                      --        496        496
                                      ---------- ---------- ----------
Total advertising revenue                106,854     28,735    135,589
Circulation revenue                       33,736      1,479     35,215
Other revenue                              6,876      2,113      8,989
                                      ---------- ---------- ----------
Total revenue                           $147,466    $32,327   $179,793
                                      ========== ========== ==========







                                      % Change   % Change   % Change
                                        Daily       CN&S      Total
                                      ---------- ---------- ----------

Advertising revenue:
   Retail                                   5.9      (15.9)      (0.7)
   Classified                              (6.6)     (23.7)      (8.5)
   National                               (13.6)       N/A      (13.6)
   Direct Marketing                       (33.7)       N/A      (33.7)
   Other                                    N/A      (41.9)     (41.9)
Total advertising revenue                  (1.8)     (17.8)      (5.2)
Circulation revenue                        (0.9)     (50.5)      (3.0)
Other revenue                              15.8       29.0       18.9
Total revenue                              (0.8)     (16.3)      (3.6)




(A) 2007 eighth period: July 30, 2007 to August 26, 2007.
    2006 eighth period: July 24, 2006 to August 20, 2006.
(B) Eight periods of 2007: January 1, 2007 to August 26, 2007.
    Eight periods of 2006: December 26, 2005 to August 20, 2006.


NOTE:
Publishing segment information is provided to facilitate comparison of
 our publishing segment results with those of other publishing
 companies and is not representative of the overall business of
 Journal Communications or its operating results. The revenues for the
 period are not necessarily indicative of the results that may be
 expected for the fiscal year ending December 30, 2007.


Daily newspaper's core newspaper advertising linage by category and
 core newspaper and shared mail preprint pieces:
----------------------------------------------------------------------

                                          Eighth period (A)
                                         -------------------
                                           2007      2006    % Change
                                         --------- --------- ---------
Advertising linage (inches):

Full run
   Retail                                   44,869    49,507     (9.4)
   Classified                               42,817    52,344    (18.2)
   National                                  3,966     3,341     18.7
                                         --------- ---------
Total full run                              91,652   105,192    (12.9)
Part run                                     5,221    10,182    (48.7)
                                         --------- ---------
Total advertising linage                    96,873   115,374    (16.0)
                                         ========= =========

Preprint pieces (in thousands)              62,732    66,446     (5.6)
                                         ========= =========

Total pages and revenue per page of our community newspapers and
 shoppers:
----------------------------------------------------------------------

Total pages:
   Community newspapers                      3,736     4,836    (22.7)
   Shoppers and specialty products           3,760     5,101    (26.3)
                                         --------- ---------
Total pages                                  7,496     9,937    (24.6)
                                         ========= =========

Revenue per page                           $322.23   $300.21      7.3
                                         ========= =========

Daily newspaper's core newspaper advertising linage by category and
 core newspaper and shared mail preprint pieces:
----------------------------------------------------------------------

                                          Eight periods (B)
                                         -------------------
                                           2007      2006    % Change
                                         --------- --------- ---------
Advertising linage (inches):

Full run
   Retail                                  386,489   423,920     (8.8)
   Classified                              371,680   436,770    (14.9)
   National                                 27,822    37,024    (24.9)
                                         --------- ---------
Total full run                             785,991   897,714    (12.4)
Part run                                    25,587    73,571    (65.2)
                                         --------- ---------
Total advertising linage                   811,578   971,285    (16.4)
                                         ========= =========

Preprint pieces (in thousands)             534,066   543,138     (1.7)
                                         ========= =========

Total pages and revenue per page of our community newspapers and
 shoppers:
----------------------------------------------------------------------

Total pages:
   Community newspapers                     31,968    48,250    (33.7)
   Shoppers and specialty products          32,133    38,887    (17.4)
                                         --------- ---------
Total pages                                 64,101    87,137    (26.4)
                                         ========= =========

Revenue per page                           $329.81   $293.17     12.5
                                         ========= =========

(A) 2007 eighth period: July 30, 2007 to August 26, 2007.
    2006 eighth period: July 24, 2006 to August 20, 2006.
(B) Eight periods of 2007: January 1, 2007 to August 26, 2007.
    Eight periods of 2006: December 26, 2005 to August 20, 2006.

NOTE: Publishing segment information is provided to facilitate
 comparison of our publishing segment results with those of other
 publishing companies and is not representative of the overall
 business of Journal Communications or its operating results. All data
 are subject to later adjustment.


                     Journal Communications, Inc.
             Broadcasting Segment Information (unaudited)
                        (dollars in thousands)


Broadcasting revenue by radio and television:
---------------------------------------------


              Eighth period of 2007 (A)    Eighth period of 2006 (A)
             ---------------------------- ----------------------------

              Radio   Television  Total    Radio   Television  Total
             -------- ---------- -------- -------- ---------- --------


Revenue        $7,218     $9,391  $16,609   $7,215    $10,878  $18,093
             ======== ========== ======== ======== ========== ========




                     % Change   % Change   % Change
                      Radio    Television   Total
                    ---------- ---------- ----------


Revenue                    0.0     (13.7)      (8.2)



              Eight periods of 2007 (B)    Eight periods of 2006 (B)
            ----------------------------- ----------------------------

              Radio   Television   Total    Radio  Television   Total
            -------- ----------- -------- -------- ---------- --------


Revenue      $53,688     $85,664 $139,352  $53,239    $90,834 $144,073
            ======== =========== ======== ======== ========== ========




                     % Change   % Change   % Change
                      Radio    Television   Total
                    ---------- ---------- ----------


Revenue                    0.8      (5.7)      (3.3)



(A) 2007 eighth period: July 30, 2007 to August 26, 2007.
    2006 eighth period: July 24, 2006 to August 20, 2006.
(B) Eight periods of 2007: January 1, 2007 to August 26, 2007.
    Eight periods of 2006: December 26, 2005 to August 20, 2006.

NOTE: Broadcasting segment information is provided to facilitate
 comparison of our broadcasting segment results with those of other
 broadcasting companies and is not representative of the overall
 business of Journal Communications or its operating results. The
 revenues for the period are not necessarily indicative of the results
 that may be expected for the fiscal year ending December 30, 2007.

CONTACT: Journal Communications, Inc.
Sara Leuchter Wilkins
Vice President of Investor Relations &
Corporate Communications
414-224-2633
swilkins@journalcommunications.com

SOURCE: Journal Communications, Inc.