Investor FAQ

Overview | Frequently Asked Questions

Class B Market Documents Cost Basis Information for Class B Shares Contacts for Class B Shareholders Conversion/Sales Form Conversion/Sales Instructions B Share Purchase Instructions B Share Purchase Form for Employees Historical Stock Price 1961-2002 Company name: Journal Communications Primary address: 333 W. State St. Milwaukee, WI 53203-1309 Mailing address: P.O. Box 661 Milwaukee, WI 53201-0661 Telephone: 414-224-2633 Fax: 414-224-2469 Web site: http://www.journalcommunications.com Founded: 1882 NYSE trading symbol: JRN Number of employees: 3,800 Business segments: Publishing, consisting of a daily newspaper, the Milwaukee Journal Sentinel, and more than 50 community newspapers and shoppers in Wisconsin and Florida. Broadcasting, with 35 radio stations and 13 television stations owned and operated in 12 states and an additional television station operated under a local marketing agreement. Printing services, reflecting the operations of our printing and assembly and fulfillment business. Other, consisting of a direct marketing services business. States with operations: 13 (Arizona, California, Florida, Idaho, Kansas, Michigan, Minnesota, Missouri, Nebraska, Nevada, Oklahoma, Tennessee, and Wisconsin) Investor relations contact: Angela Lois Director, Financial Planning & Investor Relations 414-224-2633 alois@journalcommunications.com

Overview | Frequently Asked Questions

Q: What is Journal Communications ticker symbol? A: JRN Q: Where is the stock traded? A: Class A shares are traded on the New York Stock Exchange. Class B and class C shares are not publicly traded. Q: Does Journal Communications pay dividends on its stock? A: Yes. The company currently pays quarterly cash dividends. Q: Who is Journal Communications’ transfer agent for class A shares? A: American Stock Transfer & Trust Company 59 Maiden Lane Plaza Level New York, NY 10038 1-800-937-5449 Q: Who is Journal Communications’ transfer agent for class B and class C shares? A: American Stock Transfer & Trust Company PA 1328 123 S. Broad St., 11th floor Philadelphia, PA 19109-1199 Attn: Journal Communications 1-888-396-0853 Q: Can I get my dividends deposited directly into my bank account? A: Yes. Journal Communications shareholders can have their quarterly dividends electronically credited to their checking or savings account on the payment date at no extra cost. Contact AST Equity Plan Solutions at 1-888-396-0853. Q: In what months has the dividend historically been paid? A: March, June, September and December. Q: Does Journal Communications have a dividend reinvestment program? A: No. Q: Can I buy shares of stock directly from the company? A: No. Contact a broker. Q: What is the company’s CUSIP number? A: The company’s CUSIP number for class A shares is 481130102. Q: What is the company’s history of employee-ownership? A: Journal Communications has had an employee-ownership plan since 1937, longer than any other company in the United States. Q: What does employee-ownership mean to outside investors? A: We believe that it is important for our employees to continue to have a significant investment in us so that they will be motivated to strive for our continued success and share in our potential rewards. Q: When did Journal Communications go public? A: September 2003. Q: Who were the managing underwriters? A: Morgan Stanley and Robert W. Baird & Co. Q: What is the company’s fiscal year? A: The company’s fiscal year ends on the last Sunday in December.

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