KIT to Showcase Next-Generation Social Electronic Program Guide With Remote Control at NAB 2013
NAB 2013 Attendees to Experience KIT digital's New 2Si Solution
NEW YORK, NY--(Marketwired - Apr 4, 2013) - KIT digital, Inc., a leading video management software and services company, will debut 2Si, a major upgrade to their white label social program guide app that aims to be the premier second screen app for the world's multichannel video programming distributors (MVPDs), at 2nd Screen Sunday on April 7, 2013.
Alan Wolk, KIT digital's Global Lead Analyst will take to the 2nd Screen Sunday stage along with Senior UX designer Miles Weaver, to demonstrate the latest version of 2Si. The duo will demonstrate a variety of ways in which the average viewer can use the app, everything from changing the channel based on what their Facebook friends are watching to exploring the Ad Locker, 2Si's revolutionary in-app shopping feature.
"We looked at the market and saw that people are making really great program guide apps and interesting social TV apps," said Mr. Wolk."But no one was combining the two in a way appropriate for an MVPD to use as their official second screen app. And so we built 2Si, because we believe that the future of television lies in dedicated second screen apps like 2Si that are owned and distributed by the pay-TV operators."
"Data is the key to second screen," noted Jon McKinney, KIT's General Manager for the Americas. "By enabling individual accounts, the MVPDs can use 2Si to collect a mass of incredibly useful data to inform everything from programming choices to ad placement to discovery engines. That's why owning the second screen is a natural move for them."
In addition to the critical discovery features, a key component of 2Si is the Ad Locker, a unique feature allowing viewers to save the ads for products they are interested in. Once a show is over, the viewer can open the Ad Locker to find their saved ads as well as ads for products selected for them based on demographics and prior behavior. "The Ad Locker opens up a whole new marketplace for advertising," stated Mr. Wolk. "Giving operators an easy way to make money from 2Si and consumers an experience that feels more like shopping, which is fun, than watching advertising -- which rarely is."
2Si's modular framework accommodates a range of input devices from smart TVs to streaming devices to set top boxes like Digisoft's elegant new Iris, which will be paired with 2Si for the Second Screen Sunday demo. Regardless of which device it runs on, 2Si meets clients' design and programming needs and integrates easily with existing apps and services.
KIT digital will display and offer demonstrations of 2Si, during the NAB Show 2013 (Las Vegas, Las Vegas Convention Center, April 8-11, 2013, Hall C, Stand SU9121).
About KIT digital, Inc.
KIT digital services nearly 2,500 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, AT&T, BBC, BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS Media Group, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom Italia, Telefonica O2, Universal Studios, Verizon, Vodafone VRT and Volkswagen. KIT digital maintains headquarters in New York City and offices in more than a dozen countries around the world. Learn more about KIT digital, Inc. at www.kitd.com or follow on Twitter.