Simon Super Chefs Live! To Tour Simon Malls Coast-To-Coast
'Food-As-Entertainment' Celebration to Feature Popular TV Chefs
Alton Brown, Mary Ann Esposito, Sara Moulton, Jacques Pepin and Others
INDIANAPOLIS, April 12 /PRNewswire-FirstCall/ -- Start your spatulas!
Simon Property Group (NYSE: SPG) is inviting food fans across the country to
get up close and personal with some of today's most popular TV chefs during
Simon Super Chefs Live! - a unique culinary experience aimed at Americans'
ever-growing fascination with food as an entertainment and lifestyle activity.
The exclusive coast-to-coast mall tour will tap into this food phenomenon,
featuring day-long, in-mall celebrations of food, wine, cooking and shopping
to satisfy eager food fans.
Kicking off April 17 in West Palm Beach, FL, each tour stop will serve up
a renowned celebrity chef as headliner, including such chef "stars" as:
* Curtis Aikens - author of several cookbooks and host of Calling All
Cooks and Pick of the Day, as seen on Food Network, in addition to appearances
on numerous top-rated network entertainment and national evening news programs
* Lidia Bastianich - author of three cookbooks, popular restaurateur and
star of Lidia's Italian American Kitchen and Lidia's Italian Table as seen on
* Michelle Bernstein - popular restaurateur and co-host of Melting Pot as
seen on Food Network
* Alton Brown - author of several top-selling cookbooks and star of Good
Eats as seen on Food Network
* Mary Ann Esposito - author of eight cookbooks and host of Ciao Italia,
the longest running cooking series on PBS
* Sara Moulton - cookbook author, host of Sara's Secrets as seen on Food
Network, chef of the executive dining room at Gourmet Magazine and Food Editor
for ABC-TV's Good Morning America
* Jacques Pepin - legendary TV chef and Emmy Award-winning host and co-
host of several cooking shows on PBS
* Martin Yan - celebrated host of more than 1,900 TV cooking shows and
author of 26 cookbooks
* Each Simon Super Chefs Live! event is hosted by food and lifestyle
authority, stage performer and four-time Emmy Award-winning TV host Bill
Unlike most culinary events, Simon Super Chefs Live! will be free and open
to the public. Each event will showcase live cooking performances by the
featured celebrity chef, cooking demonstrations by popular local chefs, wine
seminars, sponsor pavilions, cookbook sales, custom event merchandise sales,
and culinary activities with participating retailers and restaurants.
Audience members will also have opportunities to 'meet and greet' the
celebrities and obtain autographs.
Participating sponsors, retailers and restaurants are integral to the
event concept. For example, each event culminates with the Simon Super Chefs
Live! Cookoff, presented by Oster(R) Products, where local food fans will have
the opportunity to serve as sous chefs during a live-action on-stage cookoff.
Australian wine brand Jacob's Creek will host a post-event celebrity 'meet and
greet' at several Simon Super Chefs Live! tour locations.
"The Simon Super Chefs Live! tour creates a unique lifestyle entertainment
experience for our shoppers and relevant lifestyle programming for our
participating home category retailers, restaurants and sponsor partners," said
Stewart Stockdale, chief marketing officer of Simon Property Group and
president of Simon Brand Ventures. Mr. Stockdale added that Simon Super Chefs
Live! is Simon's newest proprietary program targeting a specific demographic -
in this case young adults and Boomers ages 25-54, and reinforcing Simon Malls'
appeal as a home category shopping destination.
Simon Super Chefs Live! is being produced exclusively for Simon Malls by
NY-based Culinary Entertainment Group, under the direction of Richard Gore,
former president of Food Network Live! The national mall tour will end in
late August in Seattle, WA, after stopping in major markets across the
country: Orlando, Tampa, Atlanta, Charlotte, Philadelphia, New York/New
Jersey, Washington D.C., Boston, Chicago, Indianapolis, Cleveland, Pittsburgh,
Memphis, Kansas City, Dallas, Austin, Los Angeles, San Diego and San
For further information on the Simon Super Chefs Live! tour and schedule,
visit www.simon.com .
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG), headquartered in Indianapolis,
Indiana, is a real estate investment trust engaged in the ownership,
development and management of income-producing properties, primarily regional
malls and community shopping centers. Through its subsidiary partnerships, it
currently owns or has an interest in 246 properties in North America
containing an aggregate of 191 million square feet of gross leasable area in
37 states plus Canada. The Company holds interests in 47 assets in Europe (in
France, Italy, Poland and Portugal). Additional Simon Property Group
information is available at www.simon.com .
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, has
pioneered the transformation of shopping malls into a medium where consumer
brands can build one-on-one relationships with more than 100 million shoppers
who make approximately two billion visits to Simon Malls each year. Simon's
vast franchise of market-leading shopping centers nationwide provides SBV the
foundation to monetize the enterprise through numerous consumer ventures. SBV
has engaged in a number of consumer business initiatives, including nationwide
roll-out of the Simon Visa Giftcard, launch of the Simon platform programs
(Simon Kidgits Club and Simon DTour Live), national media delivery channel
including experiential marketing methods, and multiple national and local
marketing alliances including Coca-Cola, VISA U.S.A., and Cingular, among
SOURCE Simon Property Group
/CONTACT: Sarah Heffernan of Fleishman Hillard, +1-314-982-8680,
firstname.lastname@example.org ; or Billie Scott of Simon Property Group,
+1-317-263-7148, email@example.com /