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News Release

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True Religion to Report Third Quarter 2011 Results on November 1, 2011

VERNON, Calif., Oct 21, 2011 (BUSINESS WIRE) --

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced that the company will release its financial results for the third quarter ended September 30, 2011, after the market close on Tuesday, November 1, 2011. Mr. Jeffrey Lubell, Chairman, Chief Executive Officer and Chief Merchant, Ms. Lynne Koplin, President, and Mr. Pete Collins, Chief Financial Officer, will host a conference call that afternoon (November 1, 2011) at 4:30 p.m. ET (1:30 p.m. PT) to discuss the financial results.

The conference call will be available to interested parties through a live webcast at www.truereligionbrandjeans.com. Please visit the Web site and select the "Investor Relations" link at least 15 minutes prior to the start of the call to register and download any necessary software.

A telephone replay of the call will be available for approximately one month following the conclusion of the call by dialing (877) 870-5176 (domestic) or (858) 384-5517 (international) and entering the conference identification number: 380496. Please note participants must enter the conference identification number in order to access the replay.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jeans-related sportswear brand. The Company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in the Company's branded retail stores as well as contemporary department stores and boutiques in 50 countries on six continents. As of September 30, 2011, the Company owned and operated 105 branded retail stores in the United States, three branded retail stores in Canada, three branded retail stores in Japan, three branded retail stores in Germany, three branded retail stores in the U.K and one branded retail store in the Netherlands. For more information, please visit www.truereligionbrandjeans.com.

SOURCE: True Religion Apparel, Inc.

True Religion Apparel, Inc.
Pete Collins, 323-266-3072
Chief Financial Officer
or
ICR, Inc.
Investor Relations
Joseph Teklits/Anne Rakunas, 310-954-1113