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News Release

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True Religion to Open Branded Store on Boston's Newbury Street

VERNON, Calif.--(BUSINESS WIRE)--Nov. 27, 2007--True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the lease signing of a new branded store in Boston's prestigious Back Bay neighborhood. Located at 119 Newbury Street, between Clarendon and Dartmouth Street, the 1,984 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature denim, expanding sportswear, and a full range of licensed product, such as footwear, swimwear, headwear and handbags. The store is expected to open in Spring 2008.

Newbury Street is one of the premier shopping destinations in Boston, located near the Boston Common and in the heart of the city's historic district, with fine dining, art galleries and a vibrant nightlife. This is a high traffic location with a superior collection of exclusive retail destinations for locals and visitors alike. Other retailers on the 8-block stretch of Newbury Street include Burberry, Marc Jacobs, Channel, Valentino, Diesel, Juicy Couture, G-Star, Puma, Kate Spade and Max Mara.

"We are pleased to make our New England debut on Boston's Newbury Street," said Jeffrey Lubell, chairman and chief executive officer. "This prime location in the heart of the city's premier retail district, coupled with the area's prestigious reputation, positions the True Religion brand well among our loyal customer base."

"The Boston store will be among the first new store openings we have planned for 2008," said Michael Buckley, president. "We will begin the year with 15 stores in operation and expect to open 18 additional stores bringing our planned 2008 store total to 33, all centered around high traffic street locations and mall destinations that support the continued growth of the True Religion brand."

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

    CONTACT: True Religion Apparel, Inc.
             Pete Collins, Chief Financial Officer
             Investor Relations
             PondelWilkinson Inc.
             Rob Whetstone, 310-279-5980

    SOURCE: True Religion Apparel, Inc.