VERNON, Calif.--(BUSINESS WIRE)--Nov. 27, 2007--True Religion
Apparel, Inc. (Nasdaq:TRLG) today announced the lease signing of a new
branded store in Boston's prestigious Back Bay neighborhood. Located
at 119 Newbury Street, between Clarendon and Dartmouth Street, the
1,984 square-foot branded store will offer shoppers the entire True
Religion collection for men, women and kids, including its signature
denim, expanding sportswear, and a full range of licensed product,
such as footwear, swimwear, headwear and handbags. The store is
expected to open in Spring 2008.
Newbury Street is one of the premier shopping destinations in
Boston, located near the Boston Common and in the heart of the city's
historic district, with fine dining, art galleries and a vibrant
nightlife. This is a high traffic location with a superior collection
of exclusive retail destinations for locals and visitors alike. Other
retailers on the 8-block stretch of Newbury Street include Burberry,
Marc Jacobs, Channel, Valentino, Diesel, Juicy Couture, G-Star, Puma,
Kate Spade and Max Mara.
"We are pleased to make our New England debut on Boston's Newbury
Street," said Jeffrey Lubell, chairman and chief executive officer.
"This prime location in the heart of the city's premier retail
district, coupled with the area's prestigious reputation, positions
the True Religion brand well among our loyal customer base."
"The Boston store will be among the first new store openings we
have planned for 2008," said Michael Buckley, president. "We will
begin the year with 15 stores in operation and expect to open 18
additional stores bringing our planned 2008 store total to 33, all
centered around high traffic street locations and mall destinations
that support the continued growth of the True Religion brand."
About True Religion Apparel, Inc.
True Religion Apparel, Inc. is a growing, design-based premium
aspirational brand. The company designs, manufactures and markets True
Religion Apparel products, including its premium True Religion Brand
Jeans. Its expanding product line, which includes high quality
distinctive styling and fit in denim, sportswear, and licensed
products, may be found in premium department stores and boutiques in
50 countries around the world, including the United States, Canada,
Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece,
Italy, Mexico, Australia, South Africa and China. For more
information, please visit www.truereligionbrandjeans.com.
This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. These statements are based upon our
current expectations and speak only as of the date hereof. Our actual
results may differ materially and adversely from those expressed in
any forward-looking statements as a result of various factors and
uncertainties, including uncertainties as to the nature of the apparel
industry, including changing customer demand and tastes, seasonality,
customer acceptance of new products, the impact of competitive
products and pricing, dependence on existing management and general
economic conditions. Our Annual Report on Form 10-K, recent and
forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on
Form 8-K, and other SEC filings discuss some of the important risk
factors that may affect our business, results of operations and
financial condition. The Company undertakes no obligation to revise or
update publicly any forward-looking statements for any reason.
CONTACT: True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
Rob Whetstone, 310-279-5980
SOURCE: True Religion Apparel, Inc.