Cruise Line Partners with Dr. Seuss Enterprises and Random House Children’s Books to Promote Literacy
MIAMI (July 16, 2019) – As part of the second annual Dr. Seuss’s Word Challenge, sponsored by Dr. Seuss Enterprises and Random House Children’s Books, kids sailing aboard Carnival Cruise Line this summer read an astonishing 250 million Dr. Seuss words through fun, educational activities across the line’s 26-ship fleet, helping to surpass the overall goal of 250 million Dr. Seuss words read during the nationwide campaign.
The summer reading program, which started May 21, ended yesterday with a book reading to local children from the Boys and Girls Club of Central Florida in Port Canaveral, Fla. aboard Carnival Liberty.
As the Official Seagoing Partner of Dr. Seuss’s Word Challenge, Carnival encouraged young cruisers sailing on its ships in June and July to read as many Dr. Seuss words as possible during book reading sessions on board. Kids could then log their words and monitor their progress using a word tracker on Seussville.com.
All those who registered and entered their Dr. Seuss word count at Seussville.com before July 15 were also eligible to win a free Carnival cruise.
Dr. Seuss’s Word Challenge is part of Seuss at Sea, Carnival’s exclusive partnership with Dr. Seuss Enterprises that showcases the wonderful words and world of the beloved children’s author through fun, family-oriented entertainment, youth activities and unique dining experiences.
“Carnival Cruise Line is the leader in family cruising carrying more than 900,000 kids a year and we’re excited to have been the Official Seagoing Partner of Dr. Seuss’s Word Challenge again this year,” said Melissa Wisecarver, director of youth experience for Carnival Cruise Line. “The onboard program reinforces the importance of reading – even on vacation – in a fun and creative way and contributes to this year’s overall word goal.”
Launched in 2014, Seuss at Sea has become one of the most popular children’s programs in the travel industry and includes such fun activities as The Green Eggs and Ham Breakfast with The Cat in the Hat and Friends and the Seuss-a-palooza Parade and Story Time, as well as character interactions, Dr. Seuss toys and games, and popular movies shown on board.
Dr. Seuss Bookville, a vibrant and colorful family reading venue, is also featured on select ships, including the new Carnival Panorama set to debut later this year.
To learn more about Carnival Cruise Line or to make a reservation, visit Carnival.com, call 1-800-CARNIVAL, or contact any travel agent. Follow us on: Facebook, Instagram, LinkedIn, Twitter and YouTube.
About Carnival Cruise Line
Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 26 ships operating three- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Cuba, Europe, Australia, New Zealand, the Pacific Islands and Southeast Asia. The line currently has three new ships scheduled for delivery – Carnival Panorama set to debut in 2019, Mardi Gras in 2020 and an as-yet-unnamed ship in 2022.
About Dr. Seuss
Theodor “Seuss” Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
About Dr. Seuss Enterprises, L.P.
Dr. Seuss Enterprises is a leading children’s entertainment company focused on protecting Theodor Seuss Geisel’s (Dr. Seuss) legacy and thereby ensuring that each generation can experience the genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Dr. Seuss Enterprises’ global endeavors complement Dr. Seuss’s iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com and follow us on Instagram and Facebook.
About Random House Children’s Books
Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, and nonfiction, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue to make learning to read fun for millions of children everywhere. The company’s websites, rhcbooks.com and GetUnderlined.com, offer an array of activities, games, and educational resources for children, teens, parents, and educators. Random House Children’s Books is a division of Penguin Random House LLC.