Carnival Corporation's Online "CRUISE-A-NALITY" Tool Generates Nearly a Quarter of a Million Visits
Of the thousands of people who completed the "CRUISE-A-NALITY" quiz, a total of 65 percent were women. Additionally, when combining both male and female respondents, nearly 40 percent of consumers who completed the quiz qualified as a "Captain Spontaneous" (male) or "The Free Spirit" (female) cruise personality – meaning they are up for whatever experience is thrown their way and always looking for a good time.
The "CRUISE-A-NALITY" tool, available on
"The CRUISE-A-NALITY tool is a fun way for travelers to look for the cruise vacation experience that is best for them," said
The quiz has been an engaging tool for consumers, with people spending on average more than two and a half minutes on the site per visit. When that amount of time is combined with the more than 200,000 visits to the tool, it accounts for 445 days, or more than a year of time, exploring their cruise personality. When taking the quiz, there are 30 possible "CRUISE-A-NALITY" personas available. This includes the below eight corresponding personalities -- four male, four female -- that were the most popular personas based on consumer answers to the quiz:
MOST POPULAR CRUISE-A-NALITIES |
||
CRUISE-A-NALITY |
Description |
Percent of Quiz-Takers |
Captain Spontaneous (male) |
These personas are up for anything in pursuit of a good time on their cruise vacation |
36% male |
Adventure Man (male) |
These personas are ready to take on any adventure out there |
18% male |
The Super Dad (male) |
These personas are the ultimate-parents looking to have a good time with their kiddos |
11% male |
Admiral Amorous (male) LadyLove (female) |
These personas are the romantic-type looking to enjoy time with a significant other |
11% male |
About
Together, these brands operate 100 ships totaling 212,000 lower berths with 10 new ships scheduled to be delivered between now and 2018.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/carnival-corporations-online-cruise-a-nality-tool-generates-nearly-a-quarter-of-a-million-visits-300040320.html
SOURCE
Media Contacts: Roger Frizzell, Carnival Corporation, RFrizzell@Carnival.com, (305) 406-7862; or Mike Flanagan, LDWWgroup, Mike@LDWWgroup.com, (727) 452-4538