Founded as a single store in 1960, Domino’s Pizza today stands as the recognized world leader in pizza delivery. From the beginning, we have been dedicated to the best of service, quality products and delivery excellence.
Domino's Pizza Corporate Facts
Each day, more than 1 million customers enjoy hot, delicious Domino’s Pizza products on every inhabited continent on Earth, because we operate over 11,000 stores in more than 70 countries; each and every store dedicated to our focus of providing great-tasting pizza – whether it be delivered directly to your door or available for carryout. We pioneered the pizza delivery business back in 1960, and our total system sells more than 400 million pizzas worldwide every year.
Great Name Brand Recognition
Domino’s Pizza is recognized as a Megabrand by Advertising Age magazine, and has been named “Chain of the Year” by Pizza Today, the leading publication of the pizza industry, three times – including back to back wins, the first ever company to do so, in 2010 and 2011.
Domino’s Pizza Inc.’s leadership, team members and franchisees aspire to achieve our collective vision of being Team Members and Franchisees on a mission to be the best pizza delivery company in the world. We operate through a set of Guiding Principles founded on integrity and putting people first (our shareholders, customers, suppliers and employees) – which serve as our compass as we manage our business.
Products such as Handmade Pan Pizza, Oven Baked Sandwiches and Domino’s American Legends® have been added to our product line-up since 2008, along with complementary side items such as our Parmesan Bread Bites, Stuffed Cheesy Bread and Chocolate Lava Crunch Cakes. In late 2009, Domino’s debuted its Inspired New Pizza – a permanent change to its core hand-tossed product, reinvented from the crust up with new sauce, cheese and garlic-seasoned crust.
Innovating the Pizza Delivery Business
Throughout our history, in addition to pioneering the concept of efficient delivery of made-to-order pizzas, we have been part of innovations that have made significant impact on the pizza and delivery industries. Here’s a look at some of our innovative thinking:
- Domino's HeatWave® Hot Bag
Domino’s HeatWave hot bags were introduced in 1998 to keep pizzas oven-hot during normal delivery. Originally, each hot bag contained a patented heating mechanism charged by plugging into an electric outlet at the store. The outer material of the bag is made with water-repellent nylon, which replaced the less sturdy vinyl material previously used. Domino’s has continued to innovate and evolve the technology, removing the electric cord and heating each bag via an induction heating system. The latest edition of Domino’s HeatWave bags relies solely on a patented insulation system that keeps pizzas both hot and crisp – completely eliminating the need for electricity.
- A better box
Domino's was the innovator behind the sturdy, corrugated pizza box, which keeps moisture from weakening the box, while preventing cheese from sticking to the top during delivery.
- Car-top sign - in 3-D!
Today, it's hard to miss pizza delivery cars -- thanks to Domino's Pizza. Domino's invented the 3-D car-top sign, which is currently used by a variety of industries, including taxis and driving schools. Taking innovation a step further – in 2012, Domino’s launched its “Ultimate Delivery Vehicle” campaign, asking consumers and car enthusiasts to help design a pizza delivery vehicle in hopes of revolutionizing the industry!
This saucing tool combines the best features of a spoon and a ladle, cutting down the time spent saucing a pizza. The Spoodle was introduced at the 1985 World's Fastest Pizza Maker competition by the eventual winner, Jeff Goddard.
- Domino’s Online Ordering – Pizza Tracker, Pizza Builder and Profiles
Domino’s launched online ordering in 2007, and in 2008 revolutionized the customer experience by launching its innovative Pizza Builder and Domino’s Tracker. Pizza Builder allows customers to see their pizza come to life on the computer screen, as toppings and crust styles are selected in real time. Domino’s Tracker allows customers to follow the progress of the order, from the time it’s placed until customers receive it. The experience has seen various looks, themes and interactive opportunities since its debut. While the Pizza Builder has since been mimicked by other pizza companies, we remain the only company offering the unique, engaging ordering experience of Domino’s Tracker. In 2013, we launched our enhanced online ordering profiles platform, allowing customers the ability to reorder their favorite order in as few as five clicks, or about 30 seconds.
These innovations and others have helped us get better at what we love to do most: deliver great pizza to your door, efficiently and enthusiastically!
Strong Distribution System
To allow Domino's stores to concentrate on making and delivering pizzas, Domino's developed a central distribution and dough manufacturing system. This relieves stores from long hours making dough, grating cheese and preparing toppings. Today, Domino’s Supply Chain Services (SCS) provides high quality dough and ingredients nationwide, keeping the company's pizza consistently delicious. In fact, through its network of 16 domestic distribution centers, SCS regularly supplies the nearly 5,000 U.S. pizza stores with more than 240 products. Other pizza and fast food companies in the U.S. have adopted this same system.