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Public Status
1.When did Domino’s Pizza go public?
2.What was the price when Domino’s went public?
3.What is Domino’s stock symbol?
4.What is Domino’s SIC code and CUSIP number?
General Business
5.Is Domino’s franchised?
6.What is the average cost to open a Domino’s store?
7.What is your plan for corporate stores?
8.How is the product priced? Is a single price set at the national level?
9.Why are you in the distribution business?
Financials
10.What is Domino’s fiscal year end?
11.What is the difference between “global retail sales,” “same store sales” and “revenues?”
International
12.What is a master franchise?
Public Status
1.When did Domino’s Pizza go public?
 Domino’s Pizza became a public company on July 13, 2004.

2.What was the price when Domino’s went public?
 Domino’s opened at $14.00 per share.

3.What is Domino’s stock symbol?
 Domino’s is traded on the NYSE under the symbol DPZ.

4.What is Domino’s SIC code and CUSIP number?
 SIC code is 5812; voting stock CUSIP is 25754A 20 1.

General Business
5.Is Domino’s franchised?
 Yes. Domino’s is primarily a franchised business, and our owner-operator franchise profile, and resultant consistent royalty stream, is considered among the greatest strengths of our business. Our strong unit economics attract franchisees; and our cost to open is among the lowest in the QSR industry. As a result, our franchise body is very diverse, with 900 domestic franchisees, most of whom own an average of 5 stores.

6.What is the average cost to open a Domino’s store?
 A Domino’s store can be opened for as low as $250,000 to a high of $350,000, depending on whether you lease or build, use new or used equipment, occupy a smaller or larger footprint, etc.

7.What is your plan for corporate stores?
 We own approximately 400 corporate stores, and utilize these as an arena for testing products and concepts and passing that learning onto the Domino’s system as a whole. We intend to remain a primarily franchised business and are currently very comfortable with the number of corporate stores we own.

8.How is the product priced? Is a single price set at the national level?
 Franchisees have complete flexibility to react to their own market situation when setting their price and promotional packages. We do, however, run national promotions during the year, and the vast majority of our franchisees run the same promotion to reflect the offer that is running on T.V.

9.Why are you in the distribution business?
 Our distribution business functions as both a dough manufacturing and transportation business, and sells food and supplies to over 99% of our domestic franchised stores and all of our corporate stores. We believe this provides us with superior quality and consistency of product, leverages our purchasing power and allows stores to focus on sales and customer service, versus dough production and inventory control. We also believe this business enhances our relationships with franchisees, since 50% of distribution profits are shared with franchisees who commit to making all their purchases from us.

Financials
10.What is Domino’s fiscal year end?
 Our fiscal year is a 52-week or 53-week year, ending on the Sunday on or nearest to December 31.

11.What is the difference between “global retail sales,” “same store sales” and “revenues?”
 

The Company uses “Global retail sales” to refer to total worldwide retail sales at Company-owned and franchise stores. The Company believes global retail sales information is useful in analyzing revenues because franchisees pay royalties that are based on a percentage of franchise retail sales. The Company reviews comparable industry global retail sales information to assess business trends and to track the growth of the Domino’s Pizza® brand. In addition, domestic supply chain revenues are directly impacted by changes in domestic franchise retail sales. Retail sales for franchise stores are reported to the Company by its franchisees and are not included in Company revenues.

The Company uses “Same store sales growth,” which is calculated by including only sales from stores that also had sales in the comparable period of the prior year. International same store sales growth is calculated similarly to domestic same store sales growth. Changes in international same store sales are reported excluding foreign currency impacts, which reflect changes in international local currency sales.

The Company uses “Revenues” to refer to total revenues including retail sales at our Company-owned stores, royalties from franchise stores, and related sales from our distribution operations, which sell food and equipment to all Company-owned stores and 98% of franchise stores. Company-owned store and franchise store revenues may vary significantly from period to period due to changes in store count mix while distribution revenues may vary significantly as a result of fluctuations in food prices, including cheese prices.


International
12.What is a master franchise?
 In many countries, we employ a lower-risk approach to investment overseas by identifying strong local partners to serve as the “franchisor” in their home markets. We give the master franchisee rights to a market area, where they can franchise directly or recruit sub-franchisees. Although the master franchisee royalty fee is less than a typical franchise royalty, some of the risk is deferred, and a local flavor is imparted in every individual international market.

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