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Dick's Sporting Goods Announces Grand Opening Celebration at Vintage Faire Mall in Modesto, CA
Olympic Tri-Athlete Sarah Haskins along with Oakland Raiders LaMarr Houston and San Francisco 49ers Travis LaBoy to Make Special Appearances Throughout Grand Opening Weekend

MODESTO, Calif., May 9, 2011 /PRNewswire via COMTEX/ --

Dick's Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Modesto to their three-day grand opening weekend. The store will open its doors on Wednesday, May 11 and will begin the celebration with a ribbon cutting ceremony on Friday, May 13 at 8AM at the retailer's new location at the Vintage Faire Mall, 3401 Dale Road, Modesto, CA 95356 (209-578-1215). Special extended store hours will also be in effect for Friday (8AM-10PM), Saturday (8AM-10PM) and Sunday (9AM-8PM). The store will be the retailer's first in Northern California.

Dick's Sporting Goods has a variety of special athlete appearances and give-a-ways scheduled to celebrate the grand opening festivities. On Friday, the first customers through the door will receive a free adidas t-shirt while supplies last and a special appearance by fishing professional Randy Pringle from 6 PM - 8 PM. On Saturday, for the first 100 customers through the door, Crocs will be giving away a free pair of adult Crocs (limit one per household and must be 18 years or older) plus Oakland Raiders DT Lamarr Houston will be onsite from 1:30-3:30 PM. Sunday's schedule will feature a free Reebok t-shirt while supplies last and special appearances by Olympic tri-athlete and Mission Skincare partner Sarah Haskins from 11 AM-1 PM and San Francisco 49ers LB Travis LaBoy from 1:30-3:30 PM.*

"We are excited to open our newest store in the community of Modesto," said Dick's Sporting Goods Chief Marketing Officer Lauren Hobart. "We are extremely proud of our long standing tradition for having the best selection of sporting good products, as well as the highest level of customer service. The opening of a new store in Modesto will give Dick's Sporting Goods another opportunity to prove our commitment to serving our customers and their community."

The Modesto location will be the retailer's 16th store in the state of California and their 448th nationwide.

Throughout the weekend, customers can sign up for the $1,000 Scorecard Shopping Spree and also earn triple points all weekend by signing up for the ScoreCard® Rewards Program. Additionally, there will be activities throughout the store, including product demonstrations by industry experts from Reebok, adidas and Gatorade among others.

Dick's Sporting Goods is proud to be an active member of the communities they serve through the efforts of Community Marketing and Youth Sports programs. Dick Stack, founder of Dick's Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork, and good sportsmanship. Stack understood that supporting the organizations that make youth sports possible is the best way to promote those values. Today, that legacy continues. Dick's Sporting Goods shares the same enthusiasm for and commitment to youth sports in our communities. This year, through its Community Youth Sports Program, Dick's Sporting Goods will donate thousands of coach's equipment kits to youth sports organizations across select markets - reaching over a million athletes. For more information about Dick's Sporting Goods Community Marketing and the programs they offer, please contact Agustin Pineyrua at Agustin.Pineyrua@dcsg.com or visit http://dickssportinggoods.sponsorport.com/.

*250 wristbands will be distributed on a first-come, first-served basis for autographs (limit one per person) at the store and on the day of the event only. Fans with a wristband must be in line to receive an autograph.

About Dick's Sporting Goods, Inc.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of May 9, 2011, the Company operated 448 Dick's Sporting Goods stores in 42 states, 81 Golf Galaxy stores in 30 states and e-commerce and catalog operations for both Dick's Sporting Goods and Golf Galaxy.

SOURCE Dick's Sporting Goods, Inc.