Senior Vice President & Chief Marketing Officer
Lauren Hobart joined DICK'S Sporting Goods in February 2011 as Senior Vice President and Chief Marketing Officer. She is responsible for all marketing functions with a focus on further developing not only our brand awareness, but also our brand loyalty. Acting as an internal and external brand champion, Lauren focuses on executing strategies that further solidify and leverage our position as a market leader while simultaneously identifying, targeting and executing new and innovative ways to enhance our customers’ brand engagement. Lauren came here after a 14-year career at PepsiCo, where she most recently served as Chief Marketing Officer, Carbonated Soft Drinks. In addition to other significant marketing roles within PepsiCo, Lauren also worked with JP Morgan Chase and Wells Fargo earlier in her career.