Senior Vice President – Chief Marketing Officer
Lauren Hobart is our Senior Vice President - Chief Marketing Officer. Lauren joined DICK'S Sporting Goods in February 2011 in this role. She is responsible for all marketing functions with a focus on further developing not only our brand awareness, but also our brand loyalty. Acting as an internal and external brand champion, Lauren focuses on executing strategies that further solidify and leverage our position as a market leader while simultaneously identifying, targeting and executing new and innovative ways to enhance our customers’ brand engagement. Lauren joined the Company after a 14-year career at PepsiCo, where she most recently served as Chief Marketing Officer, Carbonated Soft Drinks. She was accountable for all marketing and innovation-centric initiatives for the Company’s $14 billion U.S. carbonated soft drink holdings. In addition to other significant marketing roles within PepsiCo, Lauren also worked with JP Morgan Chase and Wells Fargo earlier in her career.