NEW YORK, Mar 18, 2008 (BUSINESS WIRE) -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual and active apparel for young women and men, today announced its partnership with ABC Family for their Rush Aero/Greek campaign. The promotion will celebrate the release of GREEK: Season One Chapter One DVD and the return of GREEK on March 24, 2008. The campaign will run from March 18, 2008 thru March 30, 2008 in all U.S. Aeropostale stores and also through www.aeropostale.com.

During the promotion customers, in store and on-line, can purchase GREEK: Season One Chapter One DVD as well as receive a free, limited edition Rush Aero Greek T-shirt, while supplies last, with any $50 purchase.

"We're excited to be partnering with ABC Family and their hit show GREEK," says Scott Birnbaum, SVP of Marketing at Aeropostale. "GREEK speaks to our core customer with storylines that they can relate to, that are at the same time fun and filled with good humor."

The campaign will be supported through an integrated marketing effort. During the month, Aeropostale will be promoting the DVD and exclusive t-shirt with six-foot window displays in all of their stores nationwide as well as with DVD countertop holders, bag stuffers, and cash wrap signage. Aeropostale will also be promoting the partnership online at www.aeropostale.com. ABC Family will be advertising the campaign in the April issue of Teen Vogue and the March 24th issue of Life & Style Weekly as well as on GREEK's own site virtualrush.com and other social networking sites such as Facebook and MySpace.

"We've known for a while that the right retail partner would really enhance our marketing efforts for 'Greek' - both the DVD and series," said John Rood, Senior Vice President of Brand Marketing, ABC Family. "And it's been thrilling to find Aeropostale, who are pro-active, innovative, genuinely smart and a great millennial brand."

In addition, Aeropostale and ABC Family are enticing fans with an on-line sweepstakes at aeropostale.com where any person can enter for a chance to win a walk-on role in an episode of GREEK and a trip for four to Los Angeles, CA.

For more information about the campaign, go to www.aeropostale.com.

About Aeropostale, Inc.

Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men. The company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale products can only be purchased in its stores or on-line through its e-commerce website (www.aeropostale.com). The Company currently operates 803 Aeropostale stores in 47 states, 12 Aeropostale stores in Canada and 14 Jimmy'Z stores in 11 states.

About ABC Family

Part of the Disney-ABC-TV Group, ABC Family, distributed in over 95 million homes, features original movies, series and specials reflecting today's families and entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with "13 Nights of Halloween" and "25 Days of Christmas" branded programming events. ABC Family. A New Kind of Family.

SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS" CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS. ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS OR PRICING CHANGES BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY; RISKS ASSOCIATED WITH CHANGES IN SOCIAL, POLITICAL, ECONOMIC AND OTHER CONDITIONS AND THE POSSIBLE ADVERSE IMPACT OF CHANGES IN IMPORT RESTRICTIONS; RISKS ASSOCIATED WITH UNCERTAINTY RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE COMPANY'S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO REFLECT SUBSEQUENT EVENTS

SOURCE: Aeropostale, Inc.

Aeropostale, Inc.
Kenneth Ohashi, 646-452-1876
Vice President, Investor & Media Relations
kohashi@aeropostale.com
or
Media:
Financial Dynamics
Cara O'Brien or Leigh Parrish, 212-850-5600