Retailer Opens Two-Level Store Featuring Innovative Store Design and Exclusive Merchandise
NEW YORK, Oct 22, 2010 /PRNewswire via COMTEX/ --
Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual and active apparel for young women and men, announced that it will be opening its flagship store today in the heart of Times Square, New York City. The 19,000 square foot store is located at 1515 Broadway at 45th Street. The flagship features two levels of shopping, including a dedicated space for a 'T-shirt Shop,' a 'Dorm Room,' a 'Jean Library,' as well as a second floor 'Viewing Room' which will treat customers to an unparalleled view of Times Square.
"Times Square is the 'Crossroads of the World' so it's fitting for Aeropostale to open our flagship store here," said Tom Johnson, Co-Chief Executive Officer of Aeropostale, Inc. "This is the perfect platform for our international growth and we look forward to introducing and sharing our brand with the millions of visitors and New Yorkers who pass through this great city each year."
The Times Square flagship store pays homage to Aeropostale's heritage, and its New York City roots, by using authentic New York decor: metal and polished concrete materials, oversized subway tiles lining the cashwraps on both levels and an illuminated vintage Aeropostale sign. Loyal customers will welcome the New York City visual references unique to the Times Square location: Aeropostale's T-shirt Shop resonates with the SoHo downtown urbanites while the Jean Library combines the historical elements of New York's Public Library with must-have denim creating a new approach to the denim shopping experience. Following the theme of its unique architectural design, the store will also feature an extended merchandise assortment, with limited edition New York City merchandise that will only be available at its Times Square location.
The exterior of the Aeropostale flagship store features a custom 3-panel LED sign that can act as one sign or three independent signs. This 'spectacular' billboard will showcase Aeropostale seasonal campaign images, promotional messaging and exclusive video content. A unique aspect of the LED sign is how it weaves its way in and out of the building bringing the magic of Times Square into the store at the second floor 'viewing' room. There, customers have a once in-a-lifetime opportunity to dance for the 'AERO Dance Cam' and then watch their video displayed on Aeropostale's billboard in front of Times Square.
"There are so many fun and exciting elements to our Times Square store and our merchandise is no exception," said Mindy C. Meads, Co-Chief Executive Officer of Aeropostale, Inc. "Millions of people will be treated to the Aeropostale experience of providing great teen fashion at great value in a fun and welcome approach to shopping."
Aeropostale's innovative and architecturally unique Times Square store will treat customers to an exciting shopping experience, met with typical New York City flair.
In order to deliver a unique shopping experience, Aeropostale, Inc. partnered with a few noteworthy organizations to ensure it creates its own mark on Times Square:
D3 LED, LLC - Founded in 2005, with principal operations in New York City and Rancho Cordova, California, D3 is the world's leader in specialized LED digital display applications. Pioneers in design, engineering and technology, D3 manufactures highly sophisticated and innovative LED displays and out of home digital media systems that create engaging customer experiences for global brands and sports and entertainment venues. The Company's displays can be found throughout the world.
GHA Design Studios - Over the past 25 years,GHA Design Studios has evolved into one of North America's leading retail design firms with an expansive portfolio that has garnered the attention of the international design community. With offices located in bi-cultural Montreal, Quebec and in Detroit, Michigan, GHA brings its special blend of Canadian and American perspective to the international forum.
Pixelfire Productions - Pixelfire Productions focuses on providing motion graphics for both indoor and outdoor video screens, including those featured at Yankees Stadium and New York's Times Square. For more information please visit www.pixelfireproductions.com.
Structure Tone - The Structure Tone organization meets the complete range of construction needs, including renovation and expansion, new construction, technology and infrastructure upgrades and sustainability initiatives. The Structure Tone organization is a worldwide leader in construction services that also includes Structure Tone Inc., Structure Tone International, L.F. Driscoll Co., Pavarini Construction Co., and Pavarini McGovern. These companies collectively employ over 1,400 professionals, have 21 offices in the US, UK, Ireland and Asia, and put in place over $2.8B in annual construction volume.
About Aeropostale, Inc.
Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale(R) stores and 7 to 12 year-old kids through its P.S. from Aeropostale(R) stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale(R) maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale(R) products can only be purchased in its Aeropostale stores and online at www.aeropostale.com. P.S. from Aeropostale(R) products can be purchased in P.S. from Aeropostale(R) stores and online at www.ps4u.com. The Company currently operates 903 Aeropostale stores in 49 states and Puerto Rico, 54 Aeropostale stores in Canada and 43 P.S. from Aeropostale stores in 13 states.
SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS" CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS. ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS OR PRICING CHANGES BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY; RISKS ASSOCIATED WITH CHANGES IN SOCIAL, POLITICAL, ECONOMIC AND OTHER CONDITIONS AND THE POSSIBLE ADVERSE IMPACT OF CHANGES IN IMPORT RESTRICTIONS; RISKS ASSOCIATED WITH UNCERTAINTY RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE COMPANY'S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO REFLECT SUBSEQUENT EVENTS
SOURCE Aeropostale, Inc.