Aeropostale and DoSomething.org launch service initiative, Teens for Jeans
Gossip Girl Chace Crawford stars in first ever PSA Campaign
NEW YORK, Jan. 26 /PRNewswire-FirstCall/ -- Teens are cleaning their
closets -- and it's not because their mom asked them to do it. NYC-based teen
retailer Aeropostale (NYSE: ARO) and teen not-for-profit DoSomething.org
announced their second annual Teens for Jeans campaign today. The campaign
aims to raise awareness on the growing number of homeless teens in the United
States and Canada by empowering teens nationwide to collect jeans for homeless
Last year, the campaign which is organized by Aeropostale and
DoSomething.org collected over 125,000 pairs of jeans in just two weeks. This
year the campaign will run for 4 weeks, from January 26th through February
Teen favorite Chace Crawford (Gossip Girl) stars in the PSA campaign which
encourages teens to take action in their communities. "Right now one in three
homeless people in the US are under the age of 18. Let's Do Something about
it. This year, we want to collect over 200,000 pairs of jeans," says Crawford.
You can view his PSA at TeensforJeans.com.
Joining Chace to lend their help in raising awareness are David Archuleta,
Eva Amurri, Shailene Woodley and many others.
"We're excited to be partnering with DoSomething.org on Teens for Jeans
again," says Scott Birnbaum, Senior Vice President, Marketing at Aeropostale.
"As a teenage brand, teen homelessness is an issue that's very near to us and
by mobilizing our customer base we can really make a difference."
Starting Monday, January 26th until Sunday, February 22nd, people are
encouraged to bring in any brand of their gently worn jeans to any Aeropostale
store in the U.S. and Canada. Aeropostale and DoSomething.org will make sure
the jeans are donated to one of the 500 local youth shelters that have been
selected as partners. As an extra incentive for those who donate, Aeropostale
will give an additional 25% off a new pair of jeans, though no purchase is
"DoSomething.org believes that service is all about action. We're not
selling them a rubber bracelet or special t-shirt. We want kids to give
something precious up: their jeans!" says Nancy Lublin, CEO of Do Something.
In addition to getting customers involved in stores, Aeropostale and
DoSomething.org are encouraging teenagers in their local high schools and
colleges to coordinate Teens for Jeans school drives. To be a 'Teens for
Jeans' school ambassador and start their own drive they can sign up at
TeensforJeans.com and receive a special Teens for Jeans action kit to help
them get started. Over 1,000 teens have registered to be ambassadors.
"Aeropostale is committed to causes that are relevant to our customer. We
are happy to be joined by so many of today's stars in getting as many people
involved in the cause and help bring light to this serious epidemic," says
Birnbaum. To kick off the initiative, Aeropostale will be donating 10,000
pairs of new jeans.
To learn how to get involved or for more information about teen
homelessness and what you can do, visit teensforjeans.com.
About Aeropostale, Inc.
Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel
and accessories, principally targeting 14 to 17 year-old young women and men.
The company provides customers with a focused selection of high-quality,
active-oriented, fashion and fashion basic merchandise at compelling values.
Aeropostale maintains control over its proprietary brands by designing,
sourcing, marketing and selling all of its own merchandise. Aeropostale
products can only be purchased in its stores or on-line through its e-commerce
About Do Something
Do Something believes teenagers have the power to make a difference. We
leverage communications technologies to enable teens to convert their ideas
and energy into positive action. We inspire, empower and celebrate a
generation of doers: teenagers who recognize the need to do something,
believe in their ability to get it done, and then take action. Plug in at
Kenneth Ohashi/Vice President, Investor & Media Relations
Quinn Solomon/Director, Public Relations
Janell Vantrease/Sunshine, Sachs & Associates
SOURCE Aeropostale, Inc.
Web Site: http://www.aeropostale.com