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Aeropostale Partners with Do Something to Launch Teens for Jeans

NEW YORK--(BUSINESS WIRE)--Jan. 16, 2008--Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual and active apparel for young women and men, announced its' Teens for Jeans campaign with teen not-for-profit organization Do Something. The campaign will raise awareness on the growing number of homeless teens in the United States and Canada. By utilizing Aeropostale's 800 plus stores and engaging their core consumer, young men and women, Aeropostale and Do Something aim to collect more than 100,000 pairs of donated jeans.

"The teen homelessness statistics are real and they are staggering," says Scott Birnbaum, Senior Vice President of Marketing at Aeropostale. "As a teenage brand, we are committed to causes that are relevant to our customers. With our resources and Do Something's power of engaging today's youth, Teens for Jeans is going to impact a lot of lives."

Helping to raise awareness and fight teen homelessness are actors Rachel Bilson (The O.C.) and Hayden Christensen (Star Wars Episodes II and III). The actors recently filmed a Public Service Announcement for the campaign, which was directed by Doug Liman (Mr. & Mrs. Smith, The Bourne Identity, Swingers). The actors are also starring in the highly anticipated upcoming film, Jumper due out in February, also directed by Liman. The PSA will air on CBS, ESPN, BRAVO, CH1 and on-line on various teen social network sites such as Facebook and MySpace.

"Right now, one in three homeless people in America are under the age of eighteen. So do something. Clear out your closet," said Bilson.

"They're ordinary people like you and me, living extraordinarily difficult lives. So, support the Teens for Jeans campaign," said Christensen.

Starting Tuesday, January 22, 2008 until Sunday, February 10, 2008, people are encouraged to bring in any brand of their gently worn jeans to any Aeropostale store in the U.S. and Canada. Aeropostale and Do Something will make sure the jeans get donated to a local teen shelter or charity. Over five hundred local beneficiary organizations have been selected. To say thanks to those who donate, Aeropostale will give an additional 20% off a new pair of jeans.

"We are not asking for money. We're not selling them something. We're asking teens to give something they love to someone else who needs it," said Nancy Lublin, CEO of Do Something.

Aeropostale will kick off the initiative by donating 10,000 pairs of new Aeropostale jeans as a company to the cause. "Aeropostale is an organization that cares about people - our great associates, our loyal customers and the supportive communities we serve. We are proud to be actively involved in the Teens for Jeans campaign," says Birnbaum.

To learn how to get involved, and for more information about Teens for Jeans, go to www.aeropostale.com or www.dosomething.org.

About Aeropostale, Inc.

Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men. The company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale products are currently purchased only in its stores, on-line through its e-commerce website (www.aeropostale.com) or at organized sales events at college campuses.

The Company currently operates 801 Aeropostale stores in 47 states, 12 Aeropostale stores in Canada and 14 Jimmy'Z stores in 11 states.

About Do Something

Do Something makes it possible for teens to change the world. It is a trusted resource for teenagers who want to make a difference. By leveraging communications technologies, we enable teens to convert their energy and ideas into positive action. You want to make a difference? We can help. We don't require adults, mentors, advisors, etc. because we believe in the power of teens to lead right now. Listen up, speak out, and take action at www.dosomething.org.

SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS" CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS. ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS OR PRICING CHANGES BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY; RISKS ASSOCIATED WITH CHANGES IN SOCIAL, POLITICAL, ECONOMIC AND OTHER CONDITIONS AND THE POSSIBLE ADVERSE IMPACT OF CHANGES IN IMPORT RESTRICTIONS; RISKS ASSOCIATED WITH UNCERTAINTY RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE COMPANY'S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO REFLECT SUBSEQUENT EVENTS OR CIRCUMSTANCES.

CONTACT: Aeropostale, Inc.
Kenneth Ohashi, 646-452-1876
VP, Investor & Media Relations
or
Quinn Solomon, 646-452-1820
Manager, Public Relations
or
Media:
Financial Dynamics
Cara O'Brien/Leigh Parrish
212-850-5600

SOURCE: Aeropostale, Inc.


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