AéropostaleLive Love DreamP.S. from Aéropostale

For Students!

Dear Student:

Doing research for a school project or interested in learning more about our company? Due to the high number of requests, we are unable to respond to individual questions about our company. However, the FAQ section below should help answer many of your questions or provide the appropriate link.

Thank you for your interest in Aéropostale!


Our story:

Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and 7 to 12 year-old kids through its P.S. from Aéropostale® stores. The Company provides customers with a focused selection of high-quality, active-oriented, trend-right merchandise at compelling values. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in its Aéropostale® stores and online at www.aeropostale.com. P.S. from Aéropostale® products can be purchased in P.S. from Aéropostale® stores, in certain Aéropostale® stores including our new Times Square store in New York City and online at www.ps4u.com.


Frequently Asked Questions:

1.When was the first Aéropostale store opened?
2.Where did the Aéropostale name come from and what does it mean?
3.How does the design process start and how do styles get into stores?
4.Where does Aéropostale make its clothing?
5.How does Aéropostale ensure that it complies with labor laws?
6.What kind of marketing does Aéropostale do?
7.How does Aéropostale support students and the community?
8.Where is the Aéropostale corporate headquarters?
9.How many employees does Aéropostale have?
10.How can I obtain more financial data information about Aéropostale?
11.How can I work for Aéropostale?
1.When was the first Aéropostale store opened?
 The first Aéropostale store was opened in 1987 in the New York Area. We have grown from 119 stores in 1999 to over 900 Aeropostale stores in 48 states and Puerto Rico and Canada today.

2.Where did the Aéropostale name come from and what does it mean?
 The history of the name dates back to the 1920’s. Compagnie Generale Aéropostale, a pioneer airmail company, was the first ever to fly between France, South Africa, and South America…most definitely a spectacular achievement for its day. The early Aéropostale stores even captured the essence of this airmail voyage both in the original store design and in the aviation styled leather bomber jackets that they sold.

3.How does the design process start and how do styles get into stores?
 

Our designers travel both internationally and domestically to get inspiration for the merchandise for the next several seasons. Designers work carefully with our merchants, who have an understanding of the current market, to ensure that our styles reflect the latest trends. The planning department, along with our merchants, determines how many units are needed and when the styles should be brought into our stores.

Our production department is responsible for working with our vendors to make the designers vision into merchandise that we sell to our customers.


4.Where does Aéropostale make its clothing?
 

We seek to employ a sourcing strategy that expedites our speed to market and allows us to respond quickly to our customers’ preferences. We believe that we have developed strong relationships with our vendors, some of who rely upon us for a significant portion of their overall business.

During fiscal 2012, we sourced approximately 84% of our merchandise from our top five merchandise vendors. Most of our vendors maintain sourcing offices in the United States, with the majority of their production factories located in Asia and Central America.


5.How does Aéropostale ensure that it complies with labor laws?
 

We engage a third party independent contractor to visit the production facilities that supply us with our products. This independent contractor performs audits at each factory and as a result, assesses the compliance of the facility with, among other things, local and United States labor laws and regulations as well as fair trade and business practices.


6.What kind of marketing does Aéropostale do?
 

We utilize numerous initiatives to increase our brand recognition and promote our merchandise assortment. We view our stores as the primary means to communicate our message and provide our brand experience. Our marketing efforts are focused on in-store communications, promotions and internal as well as external advertising. We expand, test and modify our marketing efforts based on focus groups, surveys and consumer feedback.

We believe that the enthusiasm and commitment of our store-level employees are key elements in enhancing our brand with our target customers. We also view the use of our logo on our merchandise as a means for expanding our brand awareness and visibility. We market in-store with large images in the store-front windows and at the checkout area. In addition, we have information alongside product displays and other touch points such as shopping bags. We also conduct select external advertising during key selling periods. Our advertisements appear in publications and in malls and on the radio on a regional basis.

Periodically, we also partner with select third parties such as magazines, television shows and musical bands, to create marketing programs which we believe will be appealing to our customers. Our websites, www.aeropostale.com and www.ps4u.com support all of our internet marketing and promotional initiatives and also offer a large portion of our merchandise assortment for purchase. We maintain a database of our customers and send emails and distribute information on special offers and promotions on a frequent basis. In addition, we support our brand through social media outlets such as Facebook, Twitter, Instagram and Pinterest. Also, we launched a loyalty rewards program for our P.S. from Aéropostale stores during fiscal 2011.


7.How does Aéropostale support students and the community?
 

Through the work of our charitable foundations Aero Gives and Aero Cares, Aéropostale is committed to not only giving back to the external community, but taking care of our own employees in need. Aero Gives, the corporate foundation of Aéropostale, is focused on meeting the needs of our community by enriching the lives of young people and their families through its charitable actions and programs. Aero Cares is a 501(c)(3) not-for-profit organization, funded voluntarily by Aéropostale employees, that provides financial assistance to Aéropostale employees during times of extreme financial hardship or need resulting from personal tragedy.


8.Where is the Aéropostale corporate headquarters?
 Our corporate headquarters are at:
112 West 34th Street
22nd Floor
New York, New York 10120


9.How many employees does Aéropostale have?
 

As of February 2, 2013, we employed 4,205 full-time and 22,074 part-time employees. We employed 825 of our employees at our corporate offices and in our distribution centers, which includes 72 GoJane employees, and 25,454 at our store locations.


10.How can I obtain more financial data information about Aéropostale?
 Click here to obtain a copy of our annual report, which contains historical financial information.

11.How can I work for Aéropostale?
 Click here to obtain information about starting your career with Aéropostale!


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