Leading automotive aftermarket parts provider teams up with
Interactions Marketing to inspire, educate and activate automotive
SAN DIEGO--(BUSINESS WIRE)--Mar. 14, 2017--
the global leader in innovative retail solutions and experiential
marketing, and Advance
Auto Parts, Inc. (NYSE:AAP), a leading automotive aftermarket parts
provider that serves both professional installers and do-it-yourself
customers, will hit the road this month for two 2017 Mobile Tours. This
year’s Advance Auto Parts Restoration and VIP Tours are designed to
engage and educate auto enthusiasts, fans of do-it-yourself (DIY) car
repair and professional installer partners where they live and play.
This Smart News Release features multimedia. View the full release here:
The Restoration Tour kicked off on March 10 at Daytona Bike Week and
features a fully branded, state-of-the-art truck and trailer hauling a
1967 Camaro RS that will be restored along the tour route at Advance’s
member shops. The Restoration Tour will deliver a highly immersive,
hands-on experience for auto enthusiasts. The VIP Tour, which kicks off
in Austin, TX in April at the MotoGP Red Bull Grand Prix of The
Americas, also promises to deliver an extraordinary experience for
attendees and will feature a custom branded truck with garage-themed
This is the fourth consecutive year of Mobile Tours for Advance Auto
Parts and Interactions, following the success of last year’s tour, which
made 41 stops throughout 17 states in a 9-month timeframe. The 2017
tours focus on deeper customer engagement through interactive and
educational experiences, as well as driving traffic to Advance stores
through local events, professional installer partnerships and VIP
experiences for Speed Perks members.
The Restoration and VIP Tours will feature parking lot events,
educational seminars and talk shops for auto enthusiasts across the
country. Event attendees will have the chance to win prizes, try out the
Speed Perks game app, and on the Restoration tour, meet Tuxlee,
the Speed Perks tour mascot and Instagram star. The tours will feature
more than 24 events in the first half of the year, including concerts
and car shows such as the Barrett-Jackson car auction in West Palm
Beach, FL and the CMA Music Festival in Nashville, TN.
“We’re revved up for our fourth annual Mobile Tour with Interactions and
are looking forward to an exciting and memorable experience for all of
our attendees,” said Advance’s Chief Marketing Officer, Walter Scott.
“Throughout this year’s tour, we will be engaging our DIY and
professional customers in the experience and setting Advance apart as a
company that has a passion for our customers and a passion for yes.”
“Through our partnership last year, we were able to engage with nearly
100,000 event attendees, and we’re eager to once again team up with
Advance Auto Parts,” said Nicole LeMaire, Vice President, Interactions.
“This year’s tours give us the opportunity to involve new markets and
provide consumers with an educational and fun experience. We look
forward to supporting this initiative as Advance Auto Parts reaches more
DIYers, professional installers and enthusiasts around the country.”
Attendees can spread the word about the event on social media by using
the hashtag #AAPRevItUp, visiting the Mobile
Tours’ microsite, and by following Interactions Marketing on Facebook
and also Advance Auto Parts on Facebook,
and on Instagram.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts
provider that serves both professional installer and do-it-yourself
customers. As of December 31, 2016, Advance operated 5,062 stores and
127 WORLDPAC branches and employed 74,000 Team Members in the United
States, Canada, Puerto Rico and the U.S. Virgin Islands. The company
also serves approximately 1,250 independently owned Carquest branded
stores across these locations in addition to Mexico and the Bahamas,
Turks and Caicos, British Virgin Islands and Pacific Islands. Additional
information about the Company, employment opportunities, customer
services, and on-line shopping for parts, accessories and other
offerings can be found on the Company's website at www.AdvanceAutoParts.com.
Founded in 1988, Interactions is the global leader in innovative retail
solutions and experiential marketing for retailers and brands. With a
workforce of more than 45,000 associates around the world, Interactions
creates and executes nearly 3 million events every year, managing 5,500
events each day. Interactions offers integrated sales and marketing
programs that engage shoppers in-store and outdoor, and provides
insights into shopper behavior and customer service that enable
retailers and brands to make smarter business decisions and drive
significant sales increases. The company has offices around the globe
and operates in North America, Europe, South Africa, Australia and Asia.
Interactions is a subsidiary of Daymon, the world’s leading
full-service, global retail branding and sourcing partner for retailers
and manufacturers. For more information on Interactions, visit www.interactionsmarketing.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170314005292/en/
Source: Interactions and Advance Auto Parts, Inc.
Emily Roy, 212-279-3115 x232