Midnight Launch Events at Almost 4,000 Stores Nationwide Highlight
Weeks of Special Activities Including Pre-Order Exclusives, Life-Size
Halo Statue Giveaways, HaloFest Website and More
GRAPEVINE, Texas, Sep 09, 2010 (BUSINESS WIRE) --
GameStop Corp. (NYSE: GME) today announced plans to kick-off the highly
anticipated Halo: Reach in a manner befitting the best-selling
Xbox franchise of all time. Sept. 13 midnight launch events in
almost 4,000 GameStop stores nationwide will pay tribute to the
long-awaited prequel to the Halo series that represents the culmination
of 10 years of experience crafting groundbreaking video games for
millions of dedicated Halo fans worldwide.
Most GameStop stores will reopen at 10 p.m. local time Sept. 13 to host
launch-night activities such as Halo trivia, Halo character dress-up
contests, Halo tournaments and a countdown to midnight when pre-order
customers will be the first to get their hands on the definitive
installment in the epic Halo series. Customers should check in advance
with their local store for exact times and details. GameStop is also
hosting a post-launch tournament on Sept. 24 in select stores nationwide
offering customers a chance to win great prizes. Visit www.GameStop.com/HaloFest
for complete details.
Halo fans can still take advantage of GameStop's pre-order exclusive
before Sept.14, while supplies last, the downloadable UA
Multi-Threat Mjolnir Mark V(B) armor. In addition, GameStop.com/HaloFest
offers Halo: Reach news, tips and entertainment, as well as a
sweepstakes offering a chance to win one of 18 life-sized Spartan
statues any Halo fan would covet.
"Halo: Reach marks the kick-off to a 2010 holiday season that is
full of highly anticipated AAA titles," said Tony Bartel, GameStop
president. "While Halo is a franchise that has sold more than 34 million
games worldwide in the last decade, Halo: Reach is expected to be
the biggest title in the series as well as one of the biggest titles of
2010. We are delighted by the interest this game has generated, not only
with the built-in audience of long-time Halo fans, but also with new
fans who are discovering and enjoying this iconic franchise for the
Halo: Reach is "M" (mature) rated, and access to midnight launch
events will be restricted to persons ages 17 and older unless
accompanied by a guardian. For more information or to find the closest
midnight launch event, visitwww.GameStop.com/reachmidnights.
Note to News Media:Special media requests should be
coordinated through GameStop Media Relations, (817) 424-2000, email@example.com
About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P
500 company, is the world's largest video game and entertainment
software retailer. The company operates 6,549 retail stores in 17
countries worldwide. The company also operates an e-commerce site, GameStop.com,
and publishes Game Informer(R) magazine, a leading multi-platform video
game publication. GameStop Corp. sells new and used video game software,
hardware and accessories for video game systems from Sony, Nintendo, and
Microsoft. In addition, the company sells PC entertainment software,
related accessories and other merchandise. General information on
GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.
SOURCE: GameStop Corp.