Invites Fans to Don Sideburns in Honor of X-Men Origins: Wolverine Video Game ReleaseGRAPEVINE, Texas, Apr 22, 2009 (BUSINESS WIRE) -- Killer claws. Accelerated healing powers. Animal instincts. All elements
of the Wolverine mystique, however, nothing even comes close to those
legendary sideburns. In honor of Wolverine's most distinguishable trait
- his mutton chops - GameStop (NYSE:GME), the world's largest video game
and entertainment software retailer, today announced a nationwide search
for the best sideburns to celebrate the launch of the X-Men Origins:
Wolverine video game releasing on May 1, 2009.
Fans are invited to grow sideburns of their own and post a photo of
themselves to GameStop.com/mutton to face off against other hairy
competitors across the country. One winner will be announced each week
between April 22, 2009 and May 22, 2009, and each will receive a $100
GameStop gift card. Hairy or not, all fans are encouraged to participate
in the fun by visiting the web site to access a do-it-yourself link to
sideburns that can be printed out for those unable or unwilling to grow
chops of their own. Real or fake - any sideburn photo could be a winner!
"At GameStop, we are always looking for fun, unique ways to celebrate
title launches," said Bob McKenzie, Senior Vice President of
Merchandising for GameStop. "We couldn't think of a better way to
recognize one of the most celebrated comic book - and now video game -
heroes of all time, Wolverine, than by inviting fans across the country
to pay tribute to his famous chops in their own way."
To enter for your chance to be a "Mutton Chop Madness" winner visit: www.GameStop.com/mutton.
Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P
500 company is the world's largest video game and entertainment software
retailer. The company operates 6,207 retail stores in 17 countries
worldwide. The company operates e-commerce site GameStop.com and
publishes Game Informer(R) magazine, a leading multi-platform video game
publication. GameStop Corp. sells new and used video game software,
hardware and accessories for video game systems from Sony, Nintendo, and
Microsoft. In addition, the company sells PC entertainment software,
related accessories and other merchandise. General information on
GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.
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