From now until October 10, 2008, Guitar Hero fans are encouraged to visit www.GameStop.com/UltimateGuitarHero to submit a photo and a brief description (300 words or less) of why they should be crowned champion. Held in anticipation of the Guitar Hero(R): World Tour release by Activision on October 26, 2008, GameStop is looking to identify the Ultimate Guitar Heroes in each of following three categories:

-- Families Who Rock!

-- Moms with Star Power!

-- Guitar Gods and Goddesses!

"Guitar Hero has become such a pop culture phenomenon with everyone from age six to 60 picking up guitars to play," said Bob McKenzie, Senior Vice President of Merchandising for GameStop. "As this trend continues and more and more people are playing music-based video games, we're looking forward to giving a little star power to the players and a bit of recognition for their talents."

Grand prize winners will be announced prior to the October 26th launch of Guitar Hero(R): World Tour. The total prize package for the Ultimate Guitar Hero Contest is valued at $5,000 and will be distributed as follows:

-- Three (3) Grand Prizes (each valued at over $1,000):
-- Families Who Rock! - Six free day passes to SixFlags Theme Parks
and a $500 gas card and a copy of Guitar Hero(R): World Tour Band Kit
-- Moms with Star Power! - A $1,000 gift card for the "star"
treatment at Elizabeth Arden Red Door Spas and a copy of Guitar
Hero(R): World Tour Band Kit
-- Guitar Gods and Goddesses! - $200 annual subscription for
guitar lessons from GuitarSchool.net, a $800 gift card to
GuitarCenter.com and a copy of Guitar Hero(R): World Tour Band Kit
-- Four (4) First Prizes: Copy of Guitar Hero(R): World Tour Band
Kit and a $50 gift card to GameStop

General contest entry, and a chance to be entered into a sweepstakes to win one of two (2) copies of Guitar Hero(R): World Tour Band Kit, is also available online. For additional details and to obtain a list of official rules, visit a local GameStop retail location or www.GameStop.com/UltimateGuitarHero.

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp. is the world's largest video game and entertainment software retailer. The company operates 5,557 retail stores in 16 countries worldwide. The company also operates two e-commerce sites, GameStop.com and EBgames.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.

Guitar Hero(R): World Tour, published by RedOctane(R) and developed by Neversoft, is rated "T" for Teen by the Entertainment Software Ratings Board (ESRB). While the game will continue to feature the use of a guitar-shaped controller to simulate the playing of rock music, Guitar Hero World Tour will be the first game in the Guitar Hero series to feature drum and microphone controllers for percussion and vocal parts. For more information about the Guitar Hero franchise, please visit the dedicated community site www.guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

SOURCE: GameStop Corp.

Chris Olivera 
VP, Corporate Communications/Public Affairs 
GameStop Corp. 
(817) 722-7253 
or 
Beth Sharum 
Manager, Corporate Communications 
GameStop Corp. 
(817) 722-7281