GameStop teams up with Adgregate Markets to become the first major
multichannel video game company to open a Facebook store
GRAPEVINE, Texas & SAN FRANCISCO, Apr 07, 2011 (BUSINESS WIRE) --
Today, GameStop Corp. (NYSE: GME), the world's largest multichannel
video game retailer, has selected Adgregate Markets, the leader in
secure social commerce solutions, to provide social shopping on its
Facebook page through Adgregate's proprietary ShopFans(TM) solution.
GameStop, which is ranked #115 on Internet Retailer's Top 500 List and 3rd
in the sub-category of Toys/Hobbies, is the first multichannel gaming
company to launch a storefront on Facebook and provide true social
commerce to more than 1.8 million Facebook fans. The GameStop ShopFans(TM)
storefront can be accessed at http://apps.facebook.com/gamestopshop/.
"Social commerce on Facebook is a natural complement to our trusted
store and online networks," said Kelly Mulroney, vice president of
ecommerce at GameStop. "We have millions of customers already engaging
with us on Facebook, and ShopFans gives those loyal fans more reasons
than ever to shop GameStop across multiple channels."
The store launch reflects the rapid innovation of Facebook commerce,
from early days of rigid store templates and widgets, to now full blown
cutting edge shopping experiences. GameStop's Facebook store utilizes
more rich media, like product videos, reviews and ratings, store
finders, product carousels, likes and shares, than any store ever
launched in Facebook. The GameStop store shows the beginning trend of
truly customizable experiences and best of breed technologies embedded
directly in Facebook. The showcase store is set to usher in a new era of
Facebook store development by top retailers which utilize the most
cutting edge technologies available, enabling social shopping
experiences to support the rapid growth of Facebook commerce.
"We are on the cusp of the Second Internet (the Social Internet) where
retailers that leverage interconnectivity and engage with their
customers in the dialogue in creative and authentic ways will be the
clear winners," said Lou Kerner, Social Media Analyst for Wedbush
Securities. "GameStop's new Facebook store provides a blueprint for the
new social store, where design, usability, and the cool factor
are now seamlessly integrated with the Facebook social graph. This store
is a game changer for the burgeoning f-commerce industry."
Through ShopFans technology, GameStop will introduce two industry
"firsts" to its Facebook community. GameStop will be the first online
retailer to enable fans to purchase "pre-orders" on hot games for
guaranteed in-store delivery pick up, thereby integrating its online and
offline operations in Facebook. Second, GameStop's Facebook store allows
its fans to earn and redeem points when making purchases in Facebook in
its PowerUp Rewards(TM) loyalty program, already eight million plus members
strong. These functionalities and its storefront will be seamlessly
integrated into Facebook's social graph, allowing fans to promote and
discuss upcoming titles and new releases with the option to purchase
directly from the McAfee secured storefront.
"Gamers and affinity groups are always creating buzz online and through
word of mouth for games and entertainment brands," said John Underwood,
COO of Adgregate Markets. "ShopFans is a perfect fit for GameStop to
turn customers' social conversations into purchase conversions while
they're in their preferred online destination."
Adgregate's ShopFans is the only secure social commerce solution on
Facebook, publicly endorsed by security and privacy heavyweights:
Symantec's VeriSign, McAfee, and TRUSTe.
About GameStop Corp.
GameStop Corp. (NYSE:GME), a Fortune 500 and S&P 500 company
headquartered in Grapevine, Texas, is the world's largest multichannel
video game retailer. GameStop's retail network and family of brands
include more than 6,670 company-operated stores in 17 countries
a leading browser-based game site with more than 13 million monthly
unique visitors, and Game Informer(R) magazine, the leading
multi-platform video game publication. The company also sells video
games and related merchandise at www.GameStop.com.
General information on GameStop Corp. can be obtained at the company's
About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and
social commerce solutions. ShopFans(TM) turns social shopping on Facebook
from conversations into conversions and is the only secure social
commerce solution in the market. ShopAds(TM) guide prospective customers
from the point of discovery to the point of purchase entirely within
innovative online and mobile ads. SecureAds(TM) are the world's most secure
ads for customer engagement. Adgregate is a privately held company based
in the San Francisco Bay Area and is venture-backed by leading
investors. Adgregate has received numerous industry awards for its
innovative advertising technology, including ad:tech's White Hot
Company, TechCrunch50 Finalist, and AlwaysOn OnMedia 100 Winner,
recognizing the top private companies in digital media and advertising.
For additional information, please visit www.adgregate.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6675027&lang=en
SOURCE: GameStop Corp.
Chris Olivera, GameStop Corp.
Vice President, Corporate Communications
Jessie Morgan, Adgregate Markets