GRAPEVINE, Texas, Oct 07, 2010 (BUSINESS WIRE) --

The shroud of secrecy has been lifted on the most-anticipated entertainment launch of the year! GameStop Corp. (NYSE: GME), the world's largest video game and entertainment software retailer, announced today the launch of its "Surprize Attack" Call of Duty(R):Black Ops sweepstakes, making more than one million Call of Duty:Black Ops-inspired prizes and instant awards available through Nov. 9.

The sweepstakes commences as pre-orders for the most-anticipated title of the year continue to accelerate. "GameStop is tracking to all-time, record reservations on Call of Duty: Black Ops. We are ahead of where we were with Call of Duty: Modern Warfare 2 last year, which previously set the industry standard," said Bob McKenzie, SVP of merchandising, GameStop Corp.

Created exclusively by GameStop for their pre-order customers, fans enter the "Surprize Attack" sweepstakes by pre-ordering Call of Duty: Black Ops at any local GameStop or online at www.gamestop.com. They can then use their receipt code or online order confirmation number to enter the sweepstakes. The code can be entered once a day on the "Surprize Attack" website, www.gamestop.com/surprizeattack, for a chance to win prizes in 34 daily drawings.

GameStop is offering several levels of prizes during the sweepstakes, including:

• Jeep Wrangler Rubicon
• Polaris ATV
• Fighter Pilot Experience
• Harley-Davidson Motorcycle
• Microsoft Prize Packs
• Ghillie Suit
• Autographed Fighter Pilot's Helmet
• Flip HD Camera
• Call of Duty: Black Ops Downloadable Content
• Exclusive Call of Duty: Black Ops Branded Wearables

Customers may also visit www.facebook.com/gamestop for exclusive intel about the "Surprize Attack" sweepstakes. There is a limit of one prize per person, family or household. For complete rules and additional details, visit a local GameStop retail location or www.gamestop.com/surprizeattack. No purchase necessary to participate. Purchase does not improve chances of winning. Void where prohibited.

Call of Duty: Black Ops fans looking for additional adventure can play challenges at all GameStop locations via SCVNGR, a location-based mobile game. Fans can play numerous challenges to earn points and unlock rewards. Customers who complete every available challenge will receive a 30% trade bonus on all software traded towards the reservation of Call of Duty: Black Ops. For more information, visit www.gamestop.com/surprizeattack.

Call of Duty: Black Ops will be available at GameStop stores nationwide Nov. 9, 2010 and will be available for the Xbox 360(R) video game and entertainment system from Microsoft, PlayStation(R) 3 computer entertainment system and Windows(R) PC.

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P 500 company, is the world's largest video game and entertainment software retailer. The company operates 6,549 retail stores in 17 countries worldwide. The company also operates an e-commerce site, GameStop.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.

Activision Publishing, Inc. is not a sponsor of this Sweepstakes. Activision's name and logo, and/or the "Call of Duty: Black Ops" name, logo, and/or materials are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision's approval, sponsorship or endorsement of this Sweepstakes.

"Jeep," "Wrangler," and "Rubicon" are registered trademarks of, and used with permission of, Chrysler Group, LLC.

SOURCE: GameStop Corp.

Beth Sharum
GameStop
817.722.7281
bethsharum@gamestop.com