|Acquisition of Alma Quattro, the leading outdoor advertising company in Serbia & Montenegro|
Paris 30 April 2003 - JCDecaux SA (Euronext Paris: DEC), - a world leader in outdoor advertising and the largest outdoor group in Europe, announced today that, through Europlakat International (EPI), its 50/50 joint venture subsidiary with Affichage Holding SA, it has acquired Alma Quattro the leading outdoor advertising company in Serbia & Montenegro (population 9.1 million).
Alma Quattro is the number one outdoor advertising company in Serbia & Montenegro operating a fast growing network of over one thousand advertising displays. Key assets of Alma Quattro are its contract for the installation and maintenance of street furniture advertising in the Capital City of Belgrade (population 1.8 million), its quality network in Belgrade, its strategic partnerships with other key regional operators, its leading market position in the backlit billboard segment and its quality organization and management.
Combined with its existing subsidiary, Europlakat Yugoslavia, the Alma Quattro acquisition will give JCDecaux and Affichage Holding outright market leadership with more than 60 % share of the outdoor market in Serbia & Montenegro and will provide a strong platform for consolidating its leadership position in the markets of former Yugoslavia in general.
JCDecaux, through EPI, will continue to develop its outdoor advertising businesses in the Central European countries of Hungary, Slovenia, Croatia, Bosnia, Serbia & Montenegro and Bulgaria, in partnership with Affichage Holding.
Commenting Jean-François Decaux, Co-CEO of JCDecaux, said: “The purchase of Alma Quattro is consistent with the Group's acquisition strategy in Central Europe following the partnership between JCDecaux and Affichage Holding announced in May, 2002. It is a key element in our business development strategy in the markets of former Yugoslavia, where we see great growth potential, particularly in the Serbian & Montenegrin advertising market. This acquisition is a great platform to take advantage of these growth opportunities and Alma Quattro will be the vehicle with which we intend to realize our future business development objectives in this market.”
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