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JCDecaux One Stop Shop undertakes the largest pan-European campaign ever

Paris / London, 3 december 2001 — JCDecaux SA (JCDecaux, Euronext Paris: DEC) announced today that it subsidiary One Stop Shop has reached an agreement with the major mobile telephone manufacturer Alcatel to conduct a pan-European campaign for the launch of its “One Touch 511” portable.

The campaign will begin 3 December 2001 on 27,000 advertising surfaces of the JCDecaux Group located in 7 countries (France, Germany, Spain, Italy, Czech Republic, Hungary and Denmark). It will be visible via the networks of JCDecaux Group's three divisions: namely, Street Furniture, Posters and Transport Advertising.

Zenith Media (France) teamed up with One Stop Shop in London to set up the comprehensive campaign from its base in Paris.

In order to better serve its international customers, JCDecaux created One Stop Shop, a Group subsidiary, in July 2000 for the purpose of co-ordinating international campaigns and establishing international partnerships with JCDecaux's principal advertisers. One Stop Shop simplifies the purchasing process for international campaigns in the Group's 37 countries.

One Stop Shop has access to 585,000 advertising surfaces and has carried out other pan-European advertising campaigns, for GAP, Levis and Mitsubishi Trium, over the last several months.

Speaking of the competitive advantages offered by JCDecaux One Stop Shop, Xavier Dupré, its Managing Director, notes that, “Our very broad European coverage, combined with the quality of our networks, positions JCDecaux One Stop Shop as the undisputed leader in centralised campaigns and pan-European partnerships”.

Key Information on the Group:
Listed on Euronext Paris on 21 June 2001 - from November 26, 2001, JCDecaux will be part of the SBF 120 index.
2000 sales of 1.4 billion euros (9.3 billion francs)
N°1 worldwide in street furniture
N°1 worldwide in airport advertising
N°1 in Europe for billboards
583, 000 advertising faces in 37 countries
7,400 employees across the world
Present in 3,200 cities with over 10,000 inhabitants

Martine Kneip
Communication Department
Telephone: +33 (0)1 30 79 34 99

Xavier Dupré
JCDecaux One Stop Shop
Telephone: +44 7768 253 602