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JCDecaux Pearl & Dean Ltd signs a contract for the conditional acquisition of 79.67% of MediaNation Inc shares

Paris, 29th March 2005 - JCDecaux SA (Euronext Paris : DEC), the number one outdoor advertising company in Europe and number two worlwide, announced today that its wholly owned subsidiary, JCDecaux Pearl & Dean Ltd, has signed a sale and purchase agreement relating to the conditional acquisition of approximately 79.67% of the share capital of MediaNation Inc, a company listed on the Growth Enterprise Market (“GEM”) of the Hong Kong Stock Exchange. The acquisition price is HK$405.2 million (€ 39.7 million) ; HK$ 0.282 per share.

MediaNation Inc holds advertising contracts for the entire Beijing metro network and two lines of the Shanghai metro. It is also the leading supplier of advertising services on the bus network in the People's Republic of China (15 cities) and holds a contract regarding the installation and advertising on 1,000 newspaper kiosks in Shanghai. In 2004, MediaNation Inc reported revenues of HK$439.6 million (€ 43.1 million), up 17% compared to 2003.

Until 12 April 2005 (which may be postponed until 15 April 2005) inclusive, JCDecaux Pearl & Dean Ltd will have an exclusive right to conduct due diligence concerning MediaNation Inc.

If, on the completion of due diligence, JCDecaux Pearl & Dean Ltd confirms this acquisition, it will be obliged, in accordance with applicable regulations in force in Hong Kong regarding companies listed on the Stock Exchange, to launch a general offer for the remaining shares at HK$ 0.282 per share.

Key Figures of the Group

  • 2004 revenue : €1631.4 M
  • Listed on Eurolist by Euronext Paris ; part of the Euronext 100 index
  • N°1 worldwide in street furniture (304 000 faces)
  • N°1 worldwide in airport advertising with 155 airports and over 150 transport contracts in metros, buses, trains and tramways (157 000Transport faces)
  • N°1 in Europe for billboards (197 000 faces)
  • 658 000 advertising faces in 45 countries
  • Present in 3 500 cities with over 10 000 inhabitants
  • 6 900 employees

Press Relations
Agathe Albertini
Tel : +33 (0)1 30 79 34 99
Fax : +33 (0)1 30 79 75 39
agathe.albertini@jcdecaux.fr

Investor Relations
Alexandre Hamain
Tel : +33 (0)1 30 79 79 93
Fax : +33 (0)1 30 79 77 91
alexandre.hamain@jcdecaux.fr