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JCDecaux and Masterfoods announce Pan-European outdoor media partnership

24/03/2003 – JCDecaux and Masterfoods announced today that they have entered into a long-term pan-European outdoor advertising partnership.

The partnership involves JCDecaux's outdoor advertising network in 16 European countries and will run for an initial period of four years. It covers all three of Masterfoods' divisions encompassing its food, confectionery and petfood businesses. Major international brands included are Mars®, Twix®, Snickers®, Pedigree®, Sheba® and Whiskas®.

This partnership reflects both the growing importance of the outdoor medium and the trend toward pan-regional campaigns amongst major FMCG advertisers. It also confirms the attractive nature of JCDecaux's network of leading European cities.

Commenting on the alliance, Angus McIntosh, Masterfoods European Media Manager said:

“Outdoor is increasingly important in our communication plans and JCDecaux is an obvious choice for a strategic partner within the poster industry, giving us access to high quality outdoor solutions across Europe.”

Jean-Francois Decaux, co-CEO of JCDecaux, said:

“The alliance with Masterfoods, owner of some of the world's best known brands, is further acknowledgement of the central role of the outdoor advertising medium in any brand communications strategy. JCDecaux's street furniture, billboard and transport network allows advertisers to deliver a cohesive campaign across the whole of Europe”.

The Poster buying specialist, Alban Group, under the direction of Keith Roberts, has been appointed to coordinate the partnership.

Key Information on the Group - 2002 revenues : €1578 million
- Listed on Euronext Paris ; part of the SBF 120 index
- N°1 worldwide in street furniture (290,000 faces)
- N°1 worldwide in airport advertising, with 147 airports and over 150 transport contracts in metros, buses, tramways and trains (145,000 Transport faces)
- N°1 in Europe for billboards (192,000 faces)
- 627,000 advertising faces in 43 countries
- Present in 3,400 cities with over 10,000 inhabitants
- 7,100 employees

For further information, contact:
Press Relations
Raphaële Rabatel
Tél : +33 (0)1 30 79 34 99
Fax : +33 (0)1 30 79 35 79

Investor Relations
Cécile Prévot
Tél: +33 (0)1 30 79 79 93
Fax : +33 (0)1 30 79 77 91

Financial Dynamics
Tim Spratt / Charles Palmer
Tel: +44 207 831 3113