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|JCDecaux renews advertising concession for Lyon Saint- Exupéry Airport|
Paris, 2 May 2002 - JCDecaux Airport, a subsidiary of JCDecaux SA - a world leader in outdoor advertising and the largest outdoor group in Europe - announced today that it has renewed its contract for Lyon Saint- Exupéry Airport, following a competitive tender process. Lyon Saint- Exupéry is the third largest regional airport in France, with a potential audience of over six million passengers a year.
This exclusive five year contract includes all of the airport's internal and external advertising space. It covers the organisation of promotional events as well as display advertising in this highly effective advertising environment.
JCDecaux Airport provides a wide range of advertising products specifically designed for airports incorporating traditional billboards, scrolling panels and state of the art plasma screens. This contract renewal follows the renewal of the contract for Marseille airport on 25 April 2002.
Bernard Chaffange, Managing Director of Lyon-Saint Exupéry airport, said: "With over 30,000 passengers a day passing through Lyon airport, we have a duty to ensure that our advertising space is effectively managed and of the highest quality."
Isabelle Schlumberger, Managing Director of JCDecaux Airport, said: “We have renewed the concessions for the third and fourth largest airports in France within a few days of each other. Lyon and Marseille airports have nearly 400 advertising panels and annual passenger traffic of over 12 million. Winning the contract for Lyon strengthens our leading position in France, where we have the concessions for the 10 largest airports, and confirms our expertise in airport advertising.”
JCDecaux Airport operates the concessions for the two airports managed by Aéroports de Paris and a further 43 airports in France. Through these airports it reaches 113 million passengers a year, 88% of the national air traffic. It is the world leader in airport advertising with concessions in 152 airports.
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