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|JCDecaux renews contract for Marseille-Provence Airport|
Paris, 25 April 2002 - JCDecaux Airport, a subsidiary of JCDecaux SA - a world leader in outdoor advertising and the largest outdoor group in Europe - announced today that it has renewed its contract for Marseille-Provence Airport, following a competitive tender process. Marseille-Provence is the fourth largest regional airport in France, with a potential audience of six million passengers a year.
This exclusive six year contract includes all of the airport's internal and external advertising space. It covers the organisation of promotional events as well as display advertising in this highly effective advertising environment.
JCDecaux Airport is the world leader in airport advertising with concessions in 152 airports. It provides a wide range of advertising products specifically designed for airports incorporating traditional billboards, scrolling panels and state of the art plasma screens.
Pierre Régis, Managing Director of Marseille-Provence airport, said: "We are confident of JCDecaux's ability to continue to develop new advertising products for our airport."
Isabelle Schlumberger, Managing Director of JCDecaux Airport,said: “Having recently renewed our contracts for Montpellier and Toulouse airports, we are very pleased to have retained the contract for Marseille-Provence airport. Our strong renewal rate is further confirmation of our expertise in airport advertising and demonstrates the quality and innovative nature of our products.”
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