Home > Investors > Press Releases
 
 


Press releases

Printer Friendly Version View printer-friendly version
<< Back
2001 Revenues Rise 8.9% to €1.54 billion – In Line With Previous Expectations
11 February 2002 – JCDecaux SA (JCDecaux, Paris: DEC), one of the world's leading outdoor advertising groups and the largest in Europe, announced today that its revenues for 2001 increased by 8.9%. Excluding the impact of currency, revenues rose by 9.1%. In line with previous expectations, total revenues for the year to 31 December 2001 rose to €1,543.2 million from €1,417.1 million in 2000. Excluding acquisitions, revenues increased by 1.0%, comfortably outperforming both the outdoor advertising market and overall advertising market, which according to various independent forecasters, declined by between 3.5% to 5% worldwide in 2001.

Revenue growth in 2001 was primarily supported by the performance of the Group's street furniture business as well as the contribution from acquisitions made during the year. Importantly, in markets such as France and the United Kingdom, where overall advertising declined by an estimated 3.2% and 4.0% respectively, JCDecaux achieved sound revenue growth for the Group of 1.8 % and 3.5% on a like-for-like basis. The Group's revenue performance in 2001 was in line with the comments made at the time of the third quarter results, despite the further deterioration of the advertising market in the fourth quarter.

Street Furniture revenues increased by 10.0% to €798 million during the year from €726 million in 2000. Excluding acquisitions, organic revenue growth was 6.9% in the period. While the division continued to perform well in the fourth quarter, growth over the same period in 2000 was limited to 5.4% and 1.6% on a like-for-like basis, largely as a result of a particularly strong performance in the prior year. Billboard revenues rose 7.1% to €411 million, but declined 9.0% on a like-for-like basis. Transport revenues grew by 8.6% to €334 million, but declined slightly (0.6%) on a like-for-like basis. In the fourth quarter, the underlying performance of the billboard and transport divisions was affected by the continued weakness in their markets.

Commenting on the Group's performance, Jean-François Decaux, Chairman of the executive board and Co-CEO of JCDecaux, said:

“The increase in revenues in 2001 was primarily supported by the performance of our street furniture business with important contributions being made by recent acquisitions. While street furniture showed good resilience to the deteriorating environment in 2001, the transport and billboard businesses were particularly impacted by difficult trading conditions in their respective markets.

Building on impressive revenue growth in 2000 and 2001, we expect street furniture to show further growth in 2002. In the US, as of today our bookings in the first quarter are strongly ahead of those for the same period last year, reflecting the growing acceptance of the street furniture concept in shopping malls. In billboard, visibility remains extremely short but this area's decline appears to have now slowed. In transport, airport advertising continues to deteriorate and therefore we do not expect any improvement before the second half of the year, when passenger numbers are expected to return to similar levels of those before 11 September 2001.”

Forward Looking Statement
Certain statements in this release constitute « forward-looking statements » within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. The words or phrases « guidance », « expect », « anticipate », « estimates » and « forecast » and similar words or expressions are intended to identify such forward-looking statements. In addition, any statements that refer to expectations or other characterizations of future events or circumstances are forward-looking statements. Various risks that could cause future results to differ from those expressed by the forward-looking statements included in this release include, but are not limited to : changes in economic conditions in the U.S. and in other countries in which JCDecaux currently does business (both general and relative to the advertising and entertainment industries) ; fluctuations in interest rates ; changes in industry conditions ; changes in operating performance ; shifts in population and other demographics ; changes in the level of competition for advertising dollars ; fluctuations in operating costs ; technological changes and innovations ; changes in labor conditions ; changes in governmental regulations and policies and actions of regulatory bodies ; fluctuations in exchange rates and currency values ; changes in tax rates ; changes in capital expenditure requirements and access to capital markets. Other key risks are described in the JCDecaux reports filed with the U.S. Securities and Exchange Commission. Except as otherwise stated in this news announcement, JCDecaux does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

Key Information on the Group:
- Listed on Euronext Paris on 21 June 2001 and part of the SBF 120 index
- N°1 worldwide in street furniture
- N°1 worldwide in airport advertising
- N°1 in Europe for billboards
- 580, 000 advertising faces in 39 countries
- 7,400 employees worldwide
- Present in 3,300 cities with over 10,000 inhabitants

For further information:
Contacts:
Press Relations
Martine Kneip
Tel: +33 (0)1 30 79 34 99
Fax: +33 (0)1 30 79 35 79
martine.kneip@jcdecaux.fr

Investors Relations
Cécile Prévot
Tel: +33 (0)1 30 79 79 93
Fax: +33 (0)1 30 79 77 91
cecile.prevot@jcdecaux.fr

Financial Dynamics
Tim Spratt / Charles Palmer
Tel: +44 207 831 3113
Fax : +44 207 831 6341
charlie.palmer@fd.com