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Kraft Foods Acquires Key Australian Biscuit Company, Strengthens Position in Growing Snacks Sector
NORTHFIELD, Ill., Jan 15, 2002 (BUSINESS WIRE) -- Kraft Foods Inc. (NYSE: KFT), a global leader in branded foods and beverages, announced today that its international business has acquired privately-held biscuit producer Lanes Food Group, allowing Kraft to gain control of key Nabisco brands which had been licensed to Lanes in Australia since 1991.

The acquisition brings Kraft a strong presence in the Australian biscuit market with such well known global Nabisco brands as Ritz and Premium crackers and Chips Ahoy! cookies. Lanes also produces other local favorites such as in-a-biskit crackers. Lanes had 2001 sales of approximately $50 million US. Terms of the agreement were not disclosed.

Kraft currently markets leading brands in Australia including Vegemite yeast spread, a national icon, as well as Kraft Singles, Philadelphia cream cheese, Kraft peanut butter, Toblerone chocolates, and Maxwell House coffee.

"Biscuits are a core global category for Kraft, so we are pleased to further expand our strong Australian business with this significant biscuit acquisition," said Mr. Hugh Roberts, Group Vice President, Kraft Foods International and President Asia Pacific Region. "We look forward to growing our outstanding Nabisco brands in this market."

Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Jacobs and Maxwell House coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 140 countries.

For more information about Kraft Foods, visit our website at www.kraft.com.

CONTACT: Kraft Foods
Jane Barr, 914/335-1410
jbarr@kraftintlhq.com

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